Author Archive: Zaira Rahman
Writer, Blogger, Copywriter & Animal Rights Activist.
MBA in Marketing
Author of "Pakistani Media: The Way Things Are" and
Co-author of "If Mortals Had Been Immortals and Other Short Stories"
Do The Dew!!!
The much awaited Mountain Dew tvc is finally completed and will be coming on to your TV screens from today. The ad is already up virally.
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]
Pepsi World
It’s been a while once again, since I wrote anything here…though I did read many posts that other writers have contributed. I was just going through some sites for my research and in the process also came across this website created by Pepsi Cola. http://www.pepsiworldpk.com I am glad that at least there is a local [...]
Check out the Dew Tornado
It’s been a while since I posted something on the media blog. And I am shocked no body has written about some of the most amazing campaigns that are on air already. Mountain Dew has come up with it’s new Tornado copy. One of the finest ads of this year highlighting everything that Dew is [...]
Sprite-Aquafina Slam
The Sprite ad, which has been on air for sometime now has received lots of applause from all ends with special praise for the song and splash effect. I believe the commercial has also received some award. All in all a great execution that reaches out to the youth in a perfect way. [...]
Pepsi – Badal Do Zamana
It is not a new phenomenon that for quite sometime Pepsi’s commercials are just not upto the mark. They are no longer inspirational. They don’t possess the sort of passion that Pepsi ads used to have once upon a time. Another reason could be that for years Pepsi was alone but it’s only for the [...]
Brand Ambassadors – Loyalties Down the Drains
There is no denial that clever selection of brand ambassadors can really do wonders for some brands. For instance many people recall Abhishek Bachchan for Motorola and IDEA campaigns; Aamir Khan for Samsung and Coca Cola. Just like once upon a time, we associated Imran Khan with the classic Pepsi commercial. We keep [...]
Ufone & Zong Cold War Continues
So just when we thought Ufone had a brilliant reply to Zong’s network campaign, Zong came up with a response, which too is a viral one. Just saw it on you tube and sharing it with people here. Have a look at it…and let us know what do you think of this? From the [...]
Ufone –Right In Your Face
Although I do feel PakMediaBlog has posted many articles on Ufone over the past weeks. Somehow their ad campaigns do become the talk of the town in one way or the other. Obviously, a couple of their ads are better than the rest. Now, recently they have made another concise ad after Zong [...]
KFC – A Terrible Experience!
Today I had the misfortune to visit KFC – the Khayaban-e-Ittehad outlet during lunch hours. A couple of us colleagues were out for a meeting and on our way back we didn’t have much time left but were really hungry as well and so just wanted to go someplace quick and this outlet was on [...]
Lays with Junaid Jamshed – A Public Service Message?
Now the next step after all the hoopla is a public service message by Lays in which Junaid Jamshed is spreading the word that a few ignorant people have passed the wrong information regarding Lays, which is actually a Halal product and therefore the consumers should not fear consuming the brand. I was [...]
Whatever Happened to our Softwares Now?
Very recently our group of friends were having a discussion on the best of programs and dramas that were aired over the years. Not surprisingly, we ended up taking the names of the same old softwares that we normally do. It’s always the same list. Nothing seems to cross that benchmark so far. [...]
Fresher – Juice Nahi, Fruit Hai Yeh
Juices have become really active now as the summer season sets in. And the intake of juices will rise with the scorching heat. The options to choose from have obviously increased with the already established juices from Nestle, Haleeb, Shezan, Tang etc being very much there. But there are other brands too in the market with Minute Maid’s Puply Orange and [...]
Dearth of Celebrities in Pakistan
Entertainment is what the majority seeks. And advertising in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric. But one must not forget that the [...]
ZIP & ZAP: Channel Switching in Today’s Era
Variety is the spice of life…I have heard this one a zillion times. Not many years ago there was hardly any variety and viewers had no choice but to watch one channel, which was PTV. There was nothing else to do but to watch the programs on it and then watch the 9 pm khabarnama. [...]
Omore’ Files
Everybody has already talked about it. But as the wise men once taught us that everything should be in writing so just for the record would write some stuff and save it on this media blog. Engro Foods has been known for its advertising ever since it launched Olper’s. Followed by Tarang and Olwell. All three [...]
Ufone – Flashback
There are very few local ads that leave their mark on the mind of the viewer instantly. Not that there aren’t good ads being made but for how long does one recall them is still quite unpredictable. Some very nicely made ads also lose their charm after being watched twice or thrice. And some can even become annoying as they keep popping up on [...]
Pepsi Max Relaunch – 2009
The summer season has hit and with it starts the season of the carbonated soft drinks (CSDs). And so their advertising takes a front seat. It is not easy to avoid the cola ads once the season is on no matter how strongly the telecoms are advertising with their monstrous budgets. But the real power [...]
Lays – 100% Halal
As I had been doing the media planning for Pepsi Foods for a couple of years, I remember that just before resigning some negative hype was being created by Royal News against Lays. The channel kept on claiming that Lays is not Halal to grab some attention from all ends, which it did but for [...]
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