Author Archive for Agha Zohaib

Demolishing the By-Product of a Booming Industry: Ad Clutter

Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the other just had very little say in client dictated excel schedule! However, in the last one-year or so, more [...]