Tag: ad
Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC
We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]
![Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/09/surf-excel-matic-150x150.gif&w=150&h=150&zc=1 "Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]")
Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]
Surf Excel, the leading detergent/washing powder, has been talking about dirt being good in all their international campaigns, and this year also they have adapted an international copy for their TV advertising in Pakistan. The ad is cute as all previous Surf Excel campaigns and has created a lot of talkability around the ad and [...]
Do The Dew!!!
The much awaited Mountain Dew tvc is finally completed and will be coming on to your TV screens from today. The ad is already up virally.
![Pepsi – Badal Do Zamana – Thematic [2010]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/03/Aisam-150x150.jpg&w=150&h=150&zc=1 "Pepsi – Badal Do Zamana – Thematic [2010]")
Pepsi – Badal Do Zamana – Thematic [2010]
Pepsi has finally made an excellent comeback with an amazing ad featuring Aisam-ul-Haq (Tennis Star), Mohammad Amir (Young Cricketer) and Call the Band (Xulfi and Junaid). After a couple of years of experimenting with directions this new commercial is bang on target with young stars displaying their determination and how they achieved their current status [...]
Mc-Donald’s New Jingle Based TVC 11-12-44-622!!
Just checked out the new TVC by Mcdonald’s featuring Junaid and Xulfi from the Call Band. The ad is trying to build up on the delivery service by McDonald’s with a catchy jingle. This looks like an attempt to build the recall of their delivery number 11-12-44-622 .. interestingly enough I have seen the commercial [...]
The Dirty War of Advertising!
This was a guest post written by Beenish Qureshi, who is a Visiting Faculty at Iqra University & Principal Strategist at Reverb 27. Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering [...]
![Anti-Smoking Campaign [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/02/anti-smoking.jpg&w=150&h=150&zc=1 "Anti-Smoking Campaign [Video]")
Anti-Smoking Campaign [Video]
I still can’t understand why people smoke cigarettes. I have never tried one in my life and it never fascinates me. Some people told me that it relieves stress, but even being under tremendous stress I still can’t relate myself grabbing a pack of cigarettes and lighting them up to relieve mental stress. I am [...]
Dairy Milk TV Ad (2009)
I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]
Advertising Online 101
In today’s economy individuals and businesses are going for the more for less option and trying to keep the less to an extreme minimum. Online advertising, though it has changed the face of advertising is not very different to conventional advertising that we are all used to. The basic principles are the same if you [...]
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL. TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. [...]
BodyGuard – Lest We Forget :D
Forget what you have been fed these few days and let me take you on a trip in my time machine… Now that I have been trying to find a job (with little success)… I haven’t had the time to make my usual postings and after the rebranding of the PakMediaBlog, I was looking for something [...]
MY BRAND IS GONNA GET YEW HOOKED!!
With a barrage of criticism in my earlier posts, here I am with another criticism. You know what I feel the brands especially targeting the youth of the country are playing by associating attributes and characteristics which have nothing to do with the brand in the first place. No link, no connection, no synergy and [...]
Sprite-Aquafina Slam
The Sprite ad, which has been on air for sometime now has received lots of applause from all ends with special praise for the song and splash effect. I believe the commercial has also received some award. All in all a great execution that reaches out to the youth in a perfect way. [...]
Pepsi – Badal Do Zamana
It is not a new phenomenon that for quite sometime Pepsi’s commercials are just not upto the mark. They are no longer inspirational. They don’t possess the sort of passion that Pepsi ads used to have once upon a time. Another reason could be that for years Pepsi was alone but it’s only for the [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Kawasaki Returns
This post is written by Arsalan Za, who is the Marketing Manager at SZABIST, Karachi. We have read a lot about consumer products and communication networks on this blog, but now its time for something different. When I was 13 years old I used to slip out of my house from the backdoor and steal [...]
Djuice – It’s Fun To Be Lame?
“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]
The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]
Online Marketing Fueled by Octave Interactive in Pakistan
As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]
Pepco : Craft or Crash?
I am pretty sure you all must have heard the oft-repeated cliché “PRACTICE WHAT YOU PREACH” but it didn’t seize to amaze me how Pakistan Electric Power Company (Private) Limited (PEPCO) can miss out on such a small thing in their latest ad which is being aired on all the leading television channels. For those [...]
Use of Language in Advertisements
Language is an interesting tool to persuade or to stop others from acting or thinking in a certain way. And when this tool is used by people who are ill equipped, the results can be embarrassing, funny and fascinating. Language is a delicate tool and if one is not a native speaker, and sometimes even [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
Omore’ Files
Everybody has already talked about it. But as the wise men once taught us that everything should be in writing so just for the record would write some stuff and save it on this media blog. Engro Foods has been known for its advertising ever since it launched Olper’s. Followed by Tarang and Olwell. All three [...]
The Name Game – Celebrity Brands
There are times when we see something, feel it, like it and then buy it. This is an ongoing daily basis process that each of us go through. Be it bread or butter, a bottle of water or a packet of chips, we all seek something that satisfies our needs. A lot of us are [...]
Ufone – Flashback
There are very few local ads that leave their mark on the mind of the viewer instantly. Not that there aren’t good ads being made but for how long does one recall them is still quite unpredictable. Some very nicely made ads also lose their charm after being watched twice or thrice. And some can even become annoying as they keep popping up on [...]
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