Tag: Advertisements
National Foods – Losing Ground to Sustain Competition Battle
This blog post is written by an Anonymous Writer. Marketers are strange in this country, as they have no thought process behind anything that they do. Like the whole nation itself, everyone is emotionally stupid and are always battling it out for things that don’t matter . So what if the so called marketers have [...]
Nudity in Advertisements
One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]
“Zong Competing With Telefun…”
It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it. It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]
Jingle Based Advertising! Does It Work?
As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]
Sex & Violence! Does It Really Sell?
We live in the 21st century and things are quite different from when our parents were our age. The cultural norms have changed over time to suit the need for change and have moved into a new realm all together. Ask anyone and they`ll tell you that sex and violence sells but does it really? [...]
In The Name Of Hypocrisy
Guess we all are too busy celebrating the victory since nobody has noticed a norm of television broadcasting back in the day but totally ignored by the so-called forward thinkers/visionaries/creatives of today. I remember PTV and NTM transmission used to start with Tilawat-e-Quran (Recitation of the Quran) and end with Shan-e-Nabi Naat (Homage to the [...]
Use of Language in Advertisements
Language is an interesting tool to persuade or to stop others from acting or thinking in a certain way. And when this tool is used by people who are ill equipped, the results can be embarrassing, funny and fascinating. Language is a delicate tool and if one is not a native speaker, and sometimes even [...]
Strategy: DLF IPL vs. RBS Twenty 20 Cup
24th May saw the end of the DLF IPL Season Two. Deccan Chargers and Royal Challengers Bangalore – the two bottom placed teams from Season 1 of the IPL – were going head to head in the final. A remarkable turnaround for both teams. And what a spectacle they put up, with the match being [...]
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