Tag: advertising strategy
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
… and then there was Olpers!
The milk sector in Pakistan is Huge and that is putting it lightly. According to SMEDA we produce about 28 billion liters a year and Packaged Milk is just a dent on this number. 92% to 93% of milk is open milk. Because of various socio economic factors Packaged Milk is still not that popular [...]
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