Tag: Advertising
Siemens Over Hermes Causes Controversy
The placement of a Hermes (handbag retailer) billboard under a Siemens logo has stirred anger and controversy with the mullah party near Two Swords in Clifton, Karachi. When asked why the placement upset them, the mullah’s shyly neglected the clarify the issue. Personally I see nothing wrong with it, its just Hermes appearing under Siemens [...]
Supreme Joshilay: New Packaging Old Tea?
I’ve heard a bit about this project before it went on air. Owing to the fact a friend acted in it and another was involved in the concept, plus the general buzz. I made a conscious effort to sit down and watch it. The starting was an endless stream of ads that got me thinking [...]
TalkShawk Fast Forward & Nostalgia
The recent TVC by Telenor suggests that there is more to sensible thinking and creativity than the dance inflicted advertisements for the telecom sector. However, it’s more nostalgic in terms of people relating to such a concept especially almost a decade ago when there was a trend of calling cards and less of mobile phone [...]
NSFW: Joya – The World’s 1st Hot Ice Cream
Nestle has created Ice Cream that makes you hot. Watch the video for an explanation The TV Spot (NSFW warning): Weigh in on the TV Spot below
INPES targets EU with funny PSA
Take a look at this public service announcement commissioned by French health organization INPES, executed by McCann Erickson executives in Paris for the European audience, to generate awareness about STD’s. The PSA shows multiple demographic rep’s of the French citizens running after one another through a field unaware that personifications of STD’s are not far [...]
Bank of Scotland Works Weekends
The new TV spot from the Bank of Scotland journeys through time towards its origins, with a voice over assuring current and future prospects of its highly revered customer relationship commitment even on the weekends. The spot by UK based ad agency RKCR/Y&R is simple enough but the detail in all the environments conveys a [...]
![Coca Cola Cricket Junoon – TVC [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/12/uncle-cricket-150x150.jpg&w=150&h=150&zc=1 "Coca Cola Cricket Junoon – TVC [Video]")
Coca Cola Cricket Junoon – TVC [Video]
With Pepsi always being the main sponsor and highlight of cricket in Pakistan, Coca Cola ends up playing safe specially when the cricket world cup is around. The ICC Cricket World Cup 2011 kicks off in mid February 2011 and Coca Cola has already started to build up the cricket fever from 1st December 2010. [...]
News Shoes Old Socks!
What can be more frustrating than local marketers claiming that social media is a fad and a big risk? Local marketers treating new media like old media. That’s my rant for today and sadly for quite a while. As a person who is passionate about digital and social and all its potential to democratize Pakistani [...]
![As Seen on TV – Evil Eye Protector [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/10/evileye3-150x150.jpg&w=150&h=150&zc=1 "As Seen on TV – Evil Eye Protector [Video]")
As Seen on TV – Evil Eye Protector [Video]
For all those who have WorldCall connection for their television sets, they have probably come across the advertisement for *Evil Eye Protector* endorsed by ‘As seen on TV’. I don’t normally watch any advert by them coz of the simple reason, their ads are repeated twice and are just too long for me to bear. [...]
![Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/10/iman-ali-150x150.jpg&w=150&h=150&zc=1 "Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]")
Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]
I don’t know if any one of you have seen this new Kashmir Premium Gold’s TVC for 2010. It just started airing on TV in the previous week I guess and the ad literally blew me away! I mean not in a positive sense. It’s pointless and stupid and I am seriously surprised as to [...]
The Telecom Industry – Challenges & Solutions
Overview Over the past decade, the telecom industry has been challenged by rapidly changing consumer demand and new market entrants that innovated to use open platforms to meet these rapidly changing needs. Needless to say, this alone has altered the future and face of communication drastically, away from traditional two way interpersonal conversations. Traditional telecommunication [...]
![Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/09/surf-excel-matic-150x150.gif&w=150&h=150&zc=1 "Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]")
Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]
Surf Excel, the leading detergent/washing powder, has been talking about dirt being good in all their international campaigns, and this year also they have adapted an international copy for their TV advertising in Pakistan. The ad is cute as all previous Surf Excel campaigns and has created a lot of talkability around the ad and [...]
McDonalds Advertising Through Celebrity Endorsements
McDonalds have been using various celebrity endorsements for their advertising in recent campaigns. The last few campaigns with Call did give them an edge of generating hype, as the band had been making advertising jingles for Mcdonalds also. I am not sure of the campaign outcome of course (if anyone could pool in here), but [...]
Olpers Gets Social With The Next Big Thing
Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]
Stone Age of Online Marketing
Emergence is being noticed since last 5 years in the online advertising market of Pakistan where Companies are embracing digital media but the question is; why haven’t we noticed something which has overwhelmed us. Confusion in the online industry of the country is widespread and clear principles are neglected.This makes us think how we are [...]
History of Advertising
Advertising dates back to ancient Egyptian and Greek times in 3000 B.C when, most argue that literacy was not common, however, some say that cave drawings still found today were one of the forms of advertising as images and symbols helped get the message across. This is what you would find in books which convince [...]
PakMediaBlog Turns One and Wins Its First Blog Award Title
We are extremely excited to inform all of our beloved readers and contributors that PakMediaBlog turned one last week (20th May 2010) and got an award in the ‘Best Ezine’ category in Pakistan’s first ever Blog Awards held at the Regent Plaza in Karachi on 28th May 2010. How’s that as a perfect birthday gift? [...]
Copyright Infringement of Software
The following article has already been published in Aurora, which is a leading advertising magazine in Pakistan, and it is being re-published here with the consent of the author. Copyright infringement of software (also called software piracy, although real piracy still exists) refers to the illegal copying of software, music or films or the spread [...]
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
The Dirty War of Advertising!
This was a guest post written by Beenish Qureshi, who is a Visiting Faculty at Iqra University & Principal Strategist at Reverb 27. Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering [...]
![Pepsi Sensory – Ad (2010) – [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/02/pepsi_new_logo1-150x150.jpg&w=150&h=150&zc=1 "Pepsi Sensory – Ad (2010) – [Video]"){kind=logo}
Pepsi Sensory – Ad (2010) – [Video]
February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns. The new logo change is finally introduced in Pakistan and it is yet to be [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Deceptive Advertising
Deceptive advertising is a norm in places that have no consumer rights practiced or exist just for the sake of existing on paper. It involves persuading people into purchase decisions they would not normally make since the product would fail to satisfy their needs. However, it is surprising why some renowned fast food chains would [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
Jingle Based Advertising! Does It Work?
As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]
Sex & Violence! Does It Really Sell?
We live in the 21st century and things are quite different from when our parents were our age. The cultural norms have changed over time to suit the need for change and have moved into a new realm all together. Ask anyone and they`ll tell you that sex and violence sells but does it really? [...]
Advertising Online 101
In today’s economy individuals and businesses are going for the more for less option and trying to keep the less to an extreme minimum. Online advertising, though it has changed the face of advertising is not very different to conventional advertising that we are all used to. The basic principles are the same if you [...]
Ufone: A Satanic Organization – 666!
Yes I knew I’d intrigue you with the title of this post. In fact I actually wanted to do that because one thing caught my attention this very morning when one of my cousins jokingly said that Ufone is using the code “666″ which is the number of the Satan. And then another person present [...]
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL. TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. [...]
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