Tag: agency
Pakistan wins at the PMAA 2010
The results of the Promotion Marketing Awards of Asia (PMAA) were announced recently in Australia. This year was the first time that any Pakistani agency won amongst the very best of Asian countries from India to all the way to Australia. Specifically, Bulls Eye Communications, a home grown creative agency won 2 Dragons (awards). A [...]
Client Servicing or Client Services?
Many people from the agency side when they start off their career, they start off as a client service executive. What are the roles and responsibilities of a client executive in your opinion? Is it just to follow and satisfy the client needs or is it to guide them when they talk about break bumpers, [...]
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL. TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. [...]
Djuice – It’s Fun To Be Lame?
“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]
Online Marketing Fueled by Octave Interactive in Pakistan
As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]
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