Tag: Ali Zafar
Mobilink – Jazz Non-Stop Call Masti – Featuring Ali Zafar & Meesha Shafi
The last Jazz commercial featuring Ali Zafar and Meesha Shafi by the telecom giant Mobilink, was just a waste of production costs and artists in my opinion, as I don’t think it came out as it the brand team might have expected. Firstly the concept of the ad is just basic, although it does highlight [...]
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940′s and 50′s, however, marketers over here have started making good use of it recently. [...]
Brand Ambassadors – Loyalties Down the Drains
There is no denial that clever selection of brand ambassadors can really do wonders for some brands. For instance many people recall Abhishek Bachchan for Motorola and IDEA campaigns; Aamir Khan for Samsung and Coca Cola. Just like once upon a time, we associated Imran Khan with the classic Pepsi commercial. We keep [...]
Coke Studio Returns (Season 2)
Music & Entertainment is a major and perhaps the most popular source, Pakistan has, to connect itself with the outside world. Major T.V. shows, Designers, Drama Serials, Music Celebs etc. have made their way through the roads of success in the past few years. Thus, exploring and making places in hearts, round the globe. One [...]
The Real Gene behind College Jeans
I remember watching 50:50 and I also remember that I used to laugh like anything for their amazing content of humor…a show of its own kind, or should I say, one of a kind. But then again, for a decade I was unable to find a slightly familiar type of television drama or sitcom that [...]
Dearth of Celebrities in Pakistan
Entertainment is what the majority seeks. And advertising in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric. But one must not forget that the [...]
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