Tag: audience
Olpers Gets Social With The Next Big Thing
Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]
Brand Elections 2010
Brand Elections 2010 is the largest single survey research of its kind, featuring a representative 10,000 sample across all SECs and over 3500 brands of Pakistan to determine the Top Brands by Target Audience, Top Brands by Region, Top Brands by 50+ Categories and Overall Top 100 Brands of Pakistan.
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]
Dairy Milk TV Ad (2009)
I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]
Pepsi Max – Blading Its Way In… But Is It?
Pepsi Max was fiiinally launched a while back in Pakistan. I love their recent ads, with the pretty decent dubbing and fun concepts. Overall, they’ve timed the launch pretty well; soft drinks sale bound to go up looking at the current weather/electricity scenario. I’m not much of a Pepsi co. fan, but in comparison to [...]
Online Marketing is Sexy
We live in the information age where the byte and the click rule our lives. With technology advancing every day, new mediums are opening up for people to do whatever they want to do. Ever since the advent of the Internet, it has been evolving into something bigger and better, and it is now at [...]
Viral Marketing – ACHOO!!! Excuse Me!
Bless you! Viral marketing simply putting it is word of mouth advertising, because it has the characteristic of spreading like a flu virus. This is why it is called viral marketing. For some reason I felt the need to sneeze in the title of this post, but it in no way reflects my health; well maybe [...]
Pepsi Max Relaunch – 2009
The summer season has hit and with it starts the season of the carbonated soft drinks (CSDs). And so their advertising takes a front seat. It is not easy to avoid the cola ads once the season is on no matter how strongly the telecoms are advertising with their monstrous budgets. But the real power [...]
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