Tag: behavior

Brand Façade (Yes! We can’t)

Brand Façade (Yes! We can’t)

| December 22, 2009 | 5 Comments

Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]

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‘Falling Prey to the System’

‘Falling Prey to the System’

| October 3, 2009 | 5 Comments

I will be challenging a few assumptions in this article only for you guys to open your minds and look at the big picture. The IQ of a mob is considerably lower to that of an individual. A practical incidence of this is seen in riots when clearly a single person alone wont commit a [...]

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