Tag: brand
MY BRAND IS GONNA GET YEW HOOKED!!
With a barrage of criticism in my earlier posts, here I am with another criticism. You know what I feel the brands especially targeting the youth of the country are playing by associating attributes and characteristics which have nothing to do with the brand in the first place. No link, no connection, no synergy and [...]
Garnier Officially Steps Into The Pakistani Market
Garnier was created in the year 1904 and is owned by L’Oreal, and since then there is no looking back. This product has been famous for a range of high quality home hair colorants that are easy to use and give good results. We have been accustomed to use Garnier products because we have been [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
Online Advertising and Marketers in Pakistan
Advent of internet has introduced a new touch point for Marketers and an unprecedented opportunity to interact with the consumers online, where they plan, live and share their lives. This opportunity has been bolted the Pakistani Market as well with a sufficient amount of users activating their participation, on the world wide web. I will [...]
Pepsi Max – Blading Its Way In… But Is It?
Pepsi Max was fiiinally launched a while back in Pakistan. I love their recent ads, with the pretty decent dubbing and fun concepts. Overall, they’ve timed the launch pretty well; soft drinks sale bound to go up looking at the current weather/electricity scenario. I’m not much of a Pepsi co. fan, but in comparison to [...]
Pepco : Craft or Crash?
I am pretty sure you all must have heard the oft-repeated cliché “PRACTICE WHAT YOU PREACH” but it didn’t seize to amaze me how Pakistan Electric Power Company (Private) Limited (PEPCO) can miss out on such a small thing in their latest ad which is being aired on all the leading television channels. For those [...]
Coke Studio Returns (Season 2)
Music & Entertainment is a major and perhaps the most popular source, Pakistan has, to connect itself with the outside world. Major T.V. shows, Designers, Drama Serials, Music Celebs etc. have made their way through the roads of success in the past few years. Thus, exploring and making places in hearts, round the globe. One [...]
Use of Language in Advertisements
Language is an interesting tool to persuade or to stop others from acting or thinking in a certain way. And when this tool is used by people who are ill equipped, the results can be embarrassing, funny and fascinating. Language is a delicate tool and if one is not a native speaker, and sometimes even [...]
Chai, magar kaunsi? Lipton ya Tapal..?
Drinking tea defines our culture as well as history. Around 95% of the total world’s population is relatively familiar with tea, its strong and sensational aroma and its soothing, yet slightly bitter astringent flavour (taste). After water, tea is the most widely-consumed beverage in the world. In Pakistan, almost every 10th person is a tea [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
Wonders of Bad Publicity
We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
Omore’ Files
Everybody has already talked about it. But as the wise men once taught us that everything should be in writing so just for the record would write some stuff and save it on this media blog. Engro Foods has been known for its advertising ever since it launched Olper’s. Followed by Tarang and Olwell. All three [...]
Lack of Creativity: Pakistani Advertising
The consumers of today are hit by thousands of advertising and communication messages every day, and even though we know that it is a point of saturation in terms of amount of advertisement flowing in through multiple communication channels, we continue to do the same things every day. Even as marketers, in majority of the [...]
The Name Game – Celebrity Brands
There are times when we see something, feel it, like it and then buy it. This is an ongoing daily basis process that each of us go through. Be it bread or butter, a bottle of water or a packet of chips, we all seek something that satisfies our needs. A lot of us are [...]
… and then there was Olpers!
The milk sector in Pakistan is Huge and that is putting it lightly. According to SMEDA we produce about 28 billion liters a year and Packaged Milk is just a dent on this number. 92% to 93% of milk is open milk. Because of various socio economic factors Packaged Milk is still not that popular [...]
Pepsi Max Relaunch – 2009
The summer season has hit and with it starts the season of the carbonated soft drinks (CSDs). And so their advertising takes a front seat. It is not easy to avoid the cola ads once the season is on no matter how strongly the telecoms are advertising with their monstrous budgets. But the real power [...]
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