Tag: branding
Top 5 Reasons Windows Phone > iPhone
1. Unique User Interface – extremely hassle free and adjustable 2. Originality – and no controversy surrounding its creation source or USP 3. Updating Occurs on Microsoft Schedule – this limits device manufacturers from designing the phone in their hardware choice and creates uniformity in the brand 4. Doubles as a Zune – an inbuilt [...]
Branding Pakistan, “Which Country Can Do More For Your Peace?”
Is this how they are branding Pakistan? An injured ‘Peace Facilitator’? Do they even advise for viewer discretion for such advertisements? It’s odd how bloodshed and turmoil have collectively been associated with the country that is decaying from within because of corrupt termites and obviously when Pakistan is at the mercy of a destructive political [...]
Domino’s Pizza Raising The Bar
To promote humanization with the brand and accountability from within, Domino’s Pizza unveiled a nifty tool called the Pizza Tracker in early 2008. Customers ordering take-out can follow the journey of their pie from outlet to their house. Each order has a pizza makers name associated with it, and posting online reviews lets the order [...]
BodyGuard – Lest We Forget :D
Forget what you have been fed these few days and let me take you on a trip in my time machine… Now that I have been trying to find a job (with little success)… I haven’t had the time to make my usual postings and after the rebranding of the PakMediaBlog, I was looking for something [...]
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
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