Tag: Brands
Pakistan Cables TVC
Pakistan Cable’s TVC which uses 2 different actors as a comparison of Pakistan Cables versus common wires. A message well delivered.
Mohammad Yousuf Chops It Down To Third Man!
In the recently concluded Pakistan vs England ODI series which was known for all the wrong reasons, something from the marketing world came up which wasn’t noticed even by the PCB officials.
Brand Elections 2010
Brand Elections 2010 is the largest single survey research of its kind, featuring a representative 10,000 sample across all SECs and over 3500 brands of Pakistan to determine the Top Brands by Target Audience, Top Brands by Region, Top Brands by 50+ Categories and Overall Top 100 Brands of Pakistan.
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
The Best Policy
Brands are built the old-fashioned way; that is by consistently delivering & executing the promises. Student Biryani didn’t become a symbol of authentic, desi fast food overnight. It took years and thousands of identical platters & stuffed bellies to build that reputation. Likewise, initially troubled TCS made its mark one successful shipment at a time. [...]
Sunsilk – Can You Dare To Wear Your Hair?
Have you ever done something daring? Something that lets you stand out and be known for who you are? Well … if you haven’t as yet, now is the time to give yourself a different outlook. Hair represents you, and how you carry your hair tells a lot about you and your overall personality; and Sunsilk’s [...]
Sunsilk – Talk About Interactivity!
I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
Kawasaki Returns
This post is written by Arsalan Za, who is the Marketing Manager at SZABIST, Karachi. We have read a lot about consumer products and communication networks on this blog, but now its time for something different. When I was 13 years old I used to slip out of my house from the backdoor and steal [...]
The Mother of all Advertisements…!
4 to 5 months back I went to “CHATKHARAY” – a chaat house situated in Defence’ infamous Khadda market. Purpose was to have a quick meal and get back to work but I found out something that made me ponder. Before having my meal I went to the Chatkharay restroom to freshen up. To my [...]
Online Marketing Fueled by Octave Interactive in Pakistan
As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Editorial Teams & Authenticity of Publications
Since all of us have already been talking about brands and the TV as a medium, I thought of writing something about the print media today. If we talk about the print media in Pakistan at present, there are hundreds of publications that go in to printing. Each publication is well targeted either to the [...]
Chai, magar kaunsi? Lipton ya Tapal..?
Drinking tea defines our culture as well as history. Around 95% of the total world’s population is relatively familiar with tea, its strong and sensational aroma and its soothing, yet slightly bitter astringent flavour (taste). After water, tea is the most widely-consumed beverage in the world. In Pakistan, almost every 10th person is a tea [...]
Wonders of Bad Publicity
We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]
Antagonism At Its Best – The Cell Phone Brands
When it comes to choosing a cell phone, what are the major factors that we look upon while selecting one? Is it the breath taking look or the mind blowing features? Is it the brand reliability or the pocket emptying price? If you ask my opinion, a real cell phone freak (and possibly a squanderer) [...]
The advent of Peoples Meter in Pakistan
After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]
Bugatti Veyron – Its a Brand thing :)
I am in no ways a car nut although I have been known to drool uncontrollably on occasions when I see a Ford Mustang there are a few in Karachi. But this post is dedicated to my current love the Bugatti Veyron. Yes, I’m going to talk about expensive luxury brands today … With a [...]
Here is your perfect “Chai” – Everyday
For me a perfect cup of tea includes the ideal blend of aromatic tea leaves, a spoonful of sweetness and “something” that heightens the flavor of the tea leaves, making it an absolute yet delightful for you to have. Obviously that “something” is none other than the milk itself, exclusive of which to have a [...]
The Name Game – Celebrity Brands
There are times when we see something, feel it, like it and then buy it. This is an ongoing daily basis process that each of us go through. Be it bread or butter, a bottle of water or a packet of chips, we all seek something that satisfies our needs. A lot of us are [...]
Survival of the Fittest – Aur Sunao – Tum Hi Toh Ho – Its Fun To Be Young – Sab Kehdo
I have been a cell phone freak since I got my hands on my first ever cellphone (which is obviously not worth mentioning). The first ever mobile connection that I got was of Mobilink Jazz and what attracted me towards getting it was probably its catchy way of calling people towards it, lets just say [...]
Launch: PakMediaBlog.Net
Welcome to the PakMediaBlog. This is a launch post and this will explain you about what PakMediaBlog is all about. As we all know that when it comes to accessing information about Pakistan on the internet we have very limited options and resources. Keeping this situation in mind, PakMediaBlog has been launched in order to [...]
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