Tag: Business
Recession Backed Layoffs Reach Asia, Further Negate Value of Education
Lets examine the bottom line … why get a degree? why study at all? No jobs on the market, ultra qualified executives backed with experience can’t land a decent interview, so why bother at all? The general suggestion among the entrepreneurial circle for aspiring workers of tomorrow is to either land a blue collar gig, [...]
Top 5 Sunday Articles
To ensure our readers are ahead and informed, we’ve compiled a list of informative articles for easy reading for a prepared start on Monday morning: 1. As more American’s opt for a cheaper educational experience abroad, they also do the unexpected by staying there … full article on the American Brain Drain can be found [...]
REAL Business: CR9 to CR7
It has to be said, football is a beautiful game. For a football enthusiast, nothing beats staying up till the early hours of the morning and watching a football game and dancing when your side scores and whining when your team loses. However there has been a lot of money being spent in the game over [...]
The Television Industry – Challenges & Solutions
Overview After decades of maintaining the highest impact on popular culture and innovation, the most influential medium of entertainment is dying, leaving behind several generations of avid fans who came to adapt and discard its memorable broadcast experience. Gone are the days when engaging the viewer was as straightforward as delivering demanded content, at relevant [...]
Employment Opportunities at Foreign Media Companies
All stated jobs are based outside of Pakistan and have a minimum credential requirement of Bachelors with at least 2 years hands on experience* for each position. The experience is the key point here. Having a master’s degree without the experience does not give candidates an upper hand. Jobs at Press Release Distributors: Marketing Managers [...]
Customer Conversation: Business Intelligence by 2015
“By 2015 we can expect it to be commonplace in most companies, that customer conversation is the largest chunk of business intelligence” – Niclas Hermansso, Digital Marketing Strategist at Volvo Trucks The day draws nearer when unparalleled understanding of the consumer will be in the hands of most companies – those that adapt to the [...]
Modern Day Marketing Communication Forum – Karachi
Marketers, We are pleased to inform you that we are arranging forums of top marketers of Pakistan with an intention of a structured healthy discussion/debate on “modern day marketing communication” – we would be trying to judge the space that digital media has created for itself within the mix. An event where the TOP marketers [...]
Advertising Online 101
In today’s economy individuals and businesses are going for the more for less option and trying to keep the less to an extreme minimum. Online advertising, though it has changed the face of advertising is not very different to conventional advertising that we are all used to. The basic principles are the same if you [...]
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL. TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. [...]
Online Marketing Fueled by Octave Interactive in Pakistan
As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]
Antagonism At Its Best – The Cell Phone Brands
When it comes to choosing a cell phone, what are the major factors that we look upon while selecting one? Is it the breath taking look or the mind blowing features? Is it the brand reliability or the pocket emptying price? If you ask my opinion, a real cell phone freak (and possibly a squanderer) [...]
The Lakson Group – Short Profile
One of my pioneer research works in my good old study days was of Lakson Group of Companies. The first time I heard the name “Lakson”, all I could think about was the annoyance of a health hazard cigarette dancing at the very front of my eyes. Obviously back the, all that my tiny winy [...]
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