Tag: campaign
AMAN TVC – Urdu
AMAN TVC – Urdu AMAN is a public awareness campaign that brings attention to the widespread acts of terrorism committed against the people of Pakistan. Over the past several years, terrorists have attacked Pakistanis in their schools, in their mosques, and in their markets. They have proven time and again that there is no ideology [...]
Reebok to punish actual athletes with condescending campaign
German sportswear company and subsidiary of Adidas, Reebok is set to celebrate 25 years of its existence by insulting hardcore athletes, by teaming up with retailers to create the perfect athletic shoe. The announcement has been met with disdain from the athletic community, who were hoping the company would have grown up by now and [...]
Cadbury meethay main Kia hai…
The new ad campaign of Cadbury is well thought idea; as it covers all the aspects of brand positioning to brand development which in whole add value to the brand image. The new ad campaign beautifully coveys the message of substituting an idea of having a dessert after dinner with a bar of Cadbury, like [...]
Campaign Watch: Arby’s Curly Fries
Toronto-based ad agency Blammo released a series of politically charged TV Spots for their client, Arby’s. You must be wondering, politics and French fries? Between a heated race for Prime Minister and various high-profile provincial battles, 2011 has truly been the year of the election in Canada. And with an overabundance of attack ads, Blammo [...]
Sartalics to Save Sarcasm Online
One of my favorite new campaigns comes from a new york based agency called Bartle Bogle Hegarty (BBH for short), which comes to the aid of heavily sarcastic people like yours truly (read the author profile) who are often misunderstood or taken too seriously by people who can’t decipher the tone in a text or [...]
Olpers Gets Social With The Next Big Thing
Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]
![Cadbury Dairy Milk – Animation [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/02/dairymilktn.jpg&w=150&h=150&zc=1 "Cadbury Dairy Milk – Animation [Video]")
Cadbury Dairy Milk – Animation [Video]
Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]
![Anti-Smoking Campaign [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/02/anti-smoking.jpg&w=150&h=150&zc=1 "Anti-Smoking Campaign [Video]")
Anti-Smoking Campaign [Video]
I still can’t understand why people smoke cigarettes. I have never tried one in my life and it never fascinates me. Some people told me that it relieves stress, but even being under tremendous stress I still can’t relate myself grabbing a pack of cigarettes and lighting them up to relieve mental stress. I am [...]
Zong Student Entrepreneur Program: Such A Disgrace!
I’ve been noticing this campaign by Zong since months now, but its the point now that I just can’t take it anymore. Have anyone of you heard about this Zong “Student Entrepreneur” Program. For those of you who don’t know, its a campaign by Zong to ask students to sell Zong connection and generate commissions [...]
Sex & Violence! Does It Really Sell?
We live in the 21st century and things are quite different from when our parents were our age. The cultural norms have changed over time to suit the need for change and have moved into a new realm all together. Ask anyone and they`ll tell you that sex and violence sells but does it really? [...]
The Next Big Thing- Online
Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a [...]
Marketing Trend: Evangelism Marketing
People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL. TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. [...]
Sunsilk – Can You Dare To Wear Your Hair?
Have you ever done something daring? Something that lets you stand out and be known for who you are? Well … if you haven’t as yet, now is the time to give yourself a different outlook. Hair represents you, and how you carry your hair tells a lot about you and your overall personality; and Sunsilk’s [...]
Sunsilk – Talk About Interactivity!
I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going [...]
Telenor CSR Initiative – Khuddar Pakistan
We have been talking a lot about CSR recently, and the topic that I am writing about today is no different. We have seen a lot of companies moving towards CSR in the last few months, but the initiative that Telenor has taken recently is a great one in my opinion. With Khuddar Pakistan, Telenor [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Online Advertising and Marketers in Pakistan
Advent of internet has introduced a new touch point for Marketers and an unprecedented opportunity to interact with the consumers online, where they plan, live and share their lives. This opportunity has been bolted the Pakistani Market as well with a sufficient amount of users activating their participation, on the world wide web. I will [...]
Pepsi Max – Blading Its Way In… But Is It?
Pepsi Max was fiiinally launched a while back in Pakistan. I love their recent ads, with the pretty decent dubbing and fun concepts. Overall, they’ve timed the launch pretty well; soft drinks sale bound to go up looking at the current weather/electricity scenario. I’m not much of a Pepsi co. fan, but in comparison to [...]
Pepco : Craft or Crash?
I am pretty sure you all must have heard the oft-repeated cliché “PRACTICE WHAT YOU PREACH” but it didn’t seize to amaze me how Pakistan Electric Power Company (Private) Limited (PEPCO) can miss out on such a small thing in their latest ad which is being aired on all the leading television channels. For those [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
Viral Marketing – ACHOO!!! Excuse Me!
Bless you! Viral marketing simply putting it is word of mouth advertising, because it has the characteristic of spreading like a flu virus. This is why it is called viral marketing. For some reason I felt the need to sneeze in the title of this post, but it in no way reflects my health; well maybe [...]
Gaye Soap – Return of the COW?
It used to play soccer and used to run down the hills of suziland! And it has been extremely famous for shooting CANON BALLS … Yes everyone, I am talking about the one and only “Gaye Chalaye Toap, Yeh Hai Gaye Soap!” The gaye is back in town and it seems to mean business… yet [...]
Coke Studio – Season Two
Coke Studio is an initiative taken up by Coca Cola to tap on to the music platform in Pakistan. It claims to bridge barries with fusion music ranging from traditional eastern, modern western and regionally inspired music. Coke Studio is a collaboration between different platforms of music and it is a step towards Coca Cola’s [...]
UBL – Life ki tanki full!
UBL recently launched yet another credit card to add to their already large portfolio providing customers with another easy way to spend and get rewarded. UBL launched a campaign to promote their card, they had the added advantage of having PSO as a strategic partner with a countrywide reach and high visibility through their petrol [...]
Ufone Spampaign: Spamming The Pakistani Blogosphere!
I don’t know what is wrong with the Telecom Sector in Pakistan? In order to try and get hold of social media, they have been trying everything possible left, right and centre! Although, some of them have been trying their best to understand the mechanics of social media, the rest continue to be shameless to [...]
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