Tag: Campaigns

Pepsi Sensory – Ad (2010) – [Video]

Sarosh Waiz | February 18, 2010 | 0 Comments

February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns. The new logo change is finally introduced in Pakistan and it is yet to be [...]

Online Marketing Fueled by Octave Interactive in Pakistan

Sarosh Waiz | June 10, 2009 | 7 Comments

As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]

Enough or Not Enough…? That is the question

Umer Tanveer | June 10, 2009 | 3 Comments

Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]

Viral Marketing – ACHOO!!! Excuse Me!

Moazzam K | June 1, 2009 | 8 Comments

Bless you! Viral marketing simply putting it is word of mouth advertising, because it has the characteristic of spreading like a flu virus. This is why it is called viral marketing. For some reason I felt the need to sneeze in the title of this post, but it in no way reflects my health; well maybe [...]

The advent of Peoples Meter in Pakistan

bushrakh | May 28, 2009 | 41 Comments

After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]

Ufone – Flashback

Zaira Rahman | May 26, 2009 | 4 Comments

There are very few local ads that leave their mark on the mind of the viewer instantly. Not that there aren’t good ads being made but for how long does one recall them is still quite unpredictable. Some very nicely made ads also lose their charm after being watched twice or thrice. And some can even become annoying as they keep popping up on [...]

Launch: PakMediaBlog.Net

Sarosh Waiz | May 20, 2009 | 6 Comments

Welcome to the PakMediaBlog. This is a launch post and this will explain you about what PakMediaBlog is all about. As we all know that when it comes to accessing information about Pakistan on the internet we have very limited options and resources. Keeping this situation in mind, PakMediaBlog has been launched in order to [...]