Tag: channels
Sprite TV Promo
Sprite TV is a 2 hour time-slot on the local TV Channels in Pakistan. An interesting step towards branded entertainment. But do you think initiatives like these work for brands?
Copyright Infringement of Software
The following article has already been published in Aurora, which is a leading advertising magazine in Pakistan, and it is being re-published here with the consent of the author. Copyright infringement of software (also called software piracy, although real piracy still exists) refers to the illegal copying of software, music or films or the spread [...]
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]
Nazar Mein Rehtey Ho Jab Tum Nazar Nahin Aatey… The Grand Aman Project
Recently after flicking channels about, which I normally do when I don’t have anything to do, I came across this amazing video which had a great song and mind you, two of my favourite singers (Shanker Mahadevan and Rahet Fateh Ali) singing. At first I thought that it is some kind of movie trailer going [...]
‘Falling Prey to the System’
I will be challenging a few assumptions in this article only for you guys to open your minds and look at the big picture. The IQ of a mob is considerably lower to that of an individual. A practical incidence of this is seen in riots when clearly a single person alone wont commit a [...]
In The Name Of Hypocrisy
Guess we all are too busy celebrating the victory since nobody has noticed a norm of television broadcasting back in the day but totally ignored by the so-called forward thinkers/visionaries/creatives of today. I remember PTV and NTM transmission used to start with Tilawat-e-Quran (Recitation of the Quran) and end with Shan-e-Nabi Naat (Homage to the [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
ZIP & ZAP: Channel Switching in Today’s Era
Variety is the spice of life…I have heard this one a zillion times. Not many years ago there was hardly any variety and viewers had no choice but to watch one channel, which was PTV. There was nothing else to do but to watch the programs on it and then watch the 9 pm khabarnama. [...]
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