Tag: coca cola
Why Coca Cola, Diet Coke and Pepsi are losing market share
A study from Beverage Digest and the Beverage Marketing Corporation, released Tuesday, finds that non carbonated drinks are experiencing strong growth, with energy drinks are witnessing double-digit increases last year, Dasani, one of Atlanta-based Coke’s water lines, growing 11 percent and coffee growing by 9.4 percent. Keeping these trends in mind, PepsiCo and Tata collaborated [...]
Coke Happiness Cruise Sets Sail Towards A Better Pakistan
Extending their global campaign of ‘reasons to believe’, Coca Cola organized their first ever bloggers meet up last Sunday in Karachi. This was the first time a brand took a creative initiative to get in to the social media circle, and interact with the top bloggers and social media influencers of the country. And honestly, [...]
P&G loses Pringles to Kellogs
Kellogg was able to pick up Pringle’s from P&G for $2.7 billion, signaling the potentially significant elevation of Kellogg’s ambitions in snacks. Kellogg executives should be thrilled at the opportunity to triple their global snacks sales in one move and to become the world’s second-largest maker of savory snacks after PepsiCo’s Frito-Lay brand. On top [...]
Does Pepsi think girls are better than a family?
Billboard placement from Pepsi makes me think that maybe they want one easy girl lying down on the floor in front of them instead of a Coca Cola family to have dinner with. It is admirable that the media planners are so honest about the brands core message i.e. easy sex over Coca Cola commitment. [...]
Coca Cola Rewards Honesty: Part Two
Coca Cola Portugal continues its tradition of proving “There are reasons to believe in a better world” What did you think?
Coca-Cola Re-Affirms Its Commitment on Water Conservation in Pakistan on World Water Day
PRESS RELEASE sent to PakMediaBlog by ASIATIC PUBLIC RELATIONS (APR) Karachi, March 30, 2010: Coca-Cola has re-affirmed its commitment to water conservation in Pakistan on the World Water Day that is being celebrated around the world on March 22. The company has initiated several project and joined hands with world-renowned organizations in Pakistan to help [...]
Jingle Based Advertising! Does It Work?
As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]
Coke Studio Returns (Season 2)
Music & Entertainment is a major and perhaps the most popular source, Pakistan has, to connect itself with the outside world. Major T.V. shows, Designers, Drama Serials, Music Celebs etc. have made their way through the roads of success in the past few years. Thus, exploring and making places in hearts, round the globe. One [...]
Coke Studio – Season Two
Coke Studio is an initiative taken up by Coca Cola to tap on to the music platform in Pakistan. It claims to bridge barries with fusion music ranging from traditional eastern, modern western and regionally inspired music. Coke Studio is a collaboration between different platforms of music and it is a step towards Coca Cola’s [...]
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