All Entries Tagged With: "commercial"

Pepsi Sensory – Ad (2010) – [Video]

February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns.
The new logo change is finally introduced in Pakistan and it is yet to be registered [...]

Olper’s TV Ad 2010 – Thematic [Video]

Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc.
What do you think about this new campaign? Is it an attempt the keep Nestle distant from the Olper’s [...]

A Step Closer To HellFire!

It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]

Sprite-Aquafina Slam

  The Sprite ad, which has been on air for sometime now has received lots of applause from all ends with special praise for the song and splash effect. I believe the commercial has also received some award. All in all a great execution that reaches out to the youth in a perfect way.
 

 
And [...]

Pepsi – Badal Do Zamana

It is not a new phenomenon that for quite sometime Pepsi’s commercials are just not upto the mark. They are no longer inspirational. They don’t possess the sort of passion that Pepsi ads used to have once upon a time. Another reason could be that for years Pepsi was alone but it’s only for the [...]

Djuice – It’s Fun To Be Lame?

“Jigar aaj raat ka kya plan hai…”
Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]

The Highly Irritating Robots – Warid Telecom

Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]

Dearth of Celebrities in Pakistan

Entertainment is what the majority seeks. And advertising  in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric.
But one must not forget that the midbreaks [...]

UBL – Life ki tanki full!

UBL recently launched yet another credit card to add to their already large portfolio providing customers with another easy way to spend and get rewarded.
UBL launched a campaign to promote their card,  they had the added advantage of having PSO as a strategic partner with a countrywide reach and high visibility through their petrol station [...]