Tag: company
5 Reasons Companies Fail to Retain Human Capital
A few weeks ago, I advertised the need for 5 ABM’s on LinkedIn, to a humbling response. At the moment we’ve narrowed down and hired 4 of the hundred’s of applications we received. In one week of interviews with each and every candidate, one thing was very clear to me … monetary rewards have finally [...]
Pakistan has World Cup Fever
The World Cup is here! Millions across the globe will have their eyes transfixed to their TV screens, watching the best take on the best in South Africa. We’ll be awed by the likes of Ronaldo, with his infamous step-overs, trying to take on Real Madrid team mate Kaka for a place in the finals. [...]
Corporate Social Responsibility…Why the Cynicism?
Corporate Social Responsibility (CSR) has been the most fashionable term in Marketing for a few years. Everyone’s in on it, from company’s helping to enrich the lives of the less fortunate to the firms who are going green by switching to energy saving bulbs. Is it because these businesses feel that they have something to [...]
Loyalty Scheme or Bribe Card?
What every company wants is faithfulness from it’s customers, the promise that they will only be theirs. Some firms have even gone as far as bribing customers to be loyal, “If you carry on buying from us we’ll offer you discounts on lots of our products.” This is often disguised as a loyalty scheme. In [...]
Customer Conversation: Business Intelligence by 2015
“By 2015 we can expect it to be commonplace in most companies, that customer conversation is the largest chunk of business intelligence” – Niclas Hermansso, Digital Marketing Strategist at Volvo Trucks The day draws nearer when unparalleled understanding of the consumer will be in the hands of most companies – those that adapt to the [...]
Customer Conversation: Progressive Discovery
“Companies need to start viewing Digital media as an alarm system. They can save a great deal of money spent on research & save their reputations by considering early warnings” – Faiz Kazi, Marketing Executive at Play TV As mentioned at the end of “Customer Conversation: Opportunities & Threats”, an upside needs to be highlighted [...]
Customer Conversation: Opportunities & Threats
The consumer’s interactions with sales & marketing are expected to resemble one-on one attention models even more, while most adaptive companies are seeking models that address the individual consumers need without a one-to-few workforce. What this means is, creating products and service’s that are flexible and configurable while at the same time, give analysts the [...]
China Mobile to Invest USD 300 Mn in Pakistan’s Telecom Industry
PRESS RELEASE sent to PakMediaBlog by ASIATIC PUBLIC RELATIONS (APR) Karachi (PR) China Mobile Communications Corporation (CMCC), the world’s largest mobile telephony operator and the parent company of ZONG will invest US $300 million in Pakistan in 2010 which is the largest investment by any telecom operator in the current year. This was revealed by [...]
Coca-Cola Re-Affirms Its Commitment on Water Conservation in Pakistan on World Water Day
PRESS RELEASE sent to PakMediaBlog by ASIATIC PUBLIC RELATIONS (APR) Karachi, March 30, 2010: Coca-Cola has re-affirmed its commitment to water conservation in Pakistan on the World Water Day that is being celebrated around the world on March 22. The company has initiated several project and joined hands with world-renowned organizations in Pakistan to help [...]
PMB Was Down Because Of A Hosting Glitch!
Greetings PMB Readers and Loyalists, PMB was off the web for about 48 hours because of a glitch with the hosting company. Since we are growing with more readers happy with the PMB initiative, the hosting company migrated us to a better server temporarily. However, we are looking to change our hosts and once we [...]
Lessons in Financial Health
The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it. Now more than ever; managers, investors and stakeholders need to start understanding [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940′s and 50′s, however, marketers over here have started making good use of it recently. [...]
Rebuilding Trust?
Recent events have heightened the consumers need to control every little aspect of his life. Add in the lovely mix of social media tools and now he had the power to vent with millions around the globe. It gives them empowerment and best, instant voice. Consumer voice has significantly transformed along with any loyalty & [...]
Ufone: A Satanic Organization – 666!
Yes I knew I’d intrigue you with the title of this post. In fact I actually wanted to do that because one thing caught my attention this very morning when one of my cousins jokingly said that Ufone is using the code “666″ which is the number of the Satan. And then another person present [...]
Marketing Trend: Evangelism Marketing
People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]
Delivering on Brand Promise
“Houston… We’ve had a problem” – James Lovell Trust is lacking where it matters – between people, companies & both. The complete corrosion of consumer confidence is making buyers cynical with each passing day. Can we blame them? Wal-Mart didn’t exactly handle the PR nightmare in China when one of its security guards killed a [...]
Career Trends: Short CMO Tenure
For some reason, getting to the top C-level job of Chief Marketing Officer comes with a bitter price that few accept and many disdain; Low job security. The reason can be attributed to what is called the “Marketer’s Dilemma”, which is something I faced in my short stint as CMO of Élan Guides – I [...]
Apple: The Evolution
After their high school, old friends; Steven Jobs and Steven Wozniak started working in Atari and Hewlett Packard respectively. Out of the admiration for electronic invention, Wozniak designed a computer which later came to be known as Apple I. It was at the insistence of jobs that it got introduced in the market for sale. It [...]
Pepco : Craft or Crash?
I am pretty sure you all must have heard the oft-repeated cliché “PRACTICE WHAT YOU PREACH” but it didn’t seize to amaze me how Pakistan Electric Power Company (Private) Limited (PEPCO) can miss out on such a small thing in their latest ad which is being aired on all the leading television channels. For those [...]
Use of Language in Advertisements
Language is an interesting tool to persuade or to stop others from acting or thinking in a certain way. And when this tool is used by people who are ill equipped, the results can be embarrassing, funny and fascinating. Language is a delicate tool and if one is not a native speaker, and sometimes even [...]
Antagonism At Its Best – The Cell Phone Brands
When it comes to choosing a cell phone, what are the major factors that we look upon while selecting one? Is it the breath taking look or the mind blowing features? Is it the brand reliability or the pocket emptying price? If you ask my opinion, a real cell phone freak (and possibly a squanderer) [...]
The Lakson Group – Short Profile
One of my pioneer research works in my good old study days was of Lakson Group of Companies. The first time I heard the name “Lakson”, all I could think about was the annoyance of a health hazard cigarette dancing at the very front of my eyes. Obviously back the, all that my tiny winy [...]
Can We Nurture Creativity?
Most of us have gone through those dull marketing classes that we have been taking in order to complete our degrees. Even though when we accept the fact that marketing is the only creative element that helps in establishing a company’s image we hardly see examples of creativity actually being implemented somehow in the marketing [...]
Survival of the Fittest – Aur Sunao – Tum Hi Toh Ho – Its Fun To Be Young – Sab Kehdo
I have been a cell phone freak since I got my hands on my first ever cellphone (which is obviously not worth mentioning). The first ever mobile connection that I got was of Mobilink Jazz and what attracted me towards getting it was probably its catchy way of calling people towards it, lets just say [...]
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