Tag: consumer
The Television Industry – Challenges & Solutions
Overview After decades of maintaining the highest impact on popular culture and innovation, the most influential medium of entertainment is dying, leaving behind several generations of avid fans who came to adapt and discard its memorable broadcast experience. Gone are the days when engaging the viewer was as straightforward as delivering demanded content, at relevant [...]
Brand Strategy: Books & Tweets!
Stop asking yourself whether “To Tweet or Book?” “Ask how both can be used as a part of an overall branding strategy in the appropriate way” – Cristiana Costa, Retail Digital Marketing Manager at Royal Bank of Scotland Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What [...]
Customer Conversation: Progressive Discovery
“Companies need to start viewing Digital media as an alarm system. They can save a great deal of money spent on research & save their reputations by considering early warnings” – Faiz Kazi, Marketing Executive at Play TV As mentioned at the end of “Customer Conversation: Opportunities & Threats”, an upside needs to be highlighted [...]
Customer Conversation: Opportunities & Threats
The consumer’s interactions with sales & marketing are expected to resemble one-on one attention models even more, while most adaptive companies are seeking models that address the individual consumers need without a one-to-few workforce. What this means is, creating products and service’s that are flexible and configurable while at the same time, give analysts the [...]
‘Falling Prey to the System’
I will be challenging a few assumptions in this article only for you guys to open your minds and look at the big picture. The IQ of a mob is considerably lower to that of an individual. A practical incidence of this is seen in riots when clearly a single person alone wont commit a [...]
Delivering on Brand Promise
“Houston… We’ve had a problem” – James Lovell Trust is lacking where it matters – between people, companies & both. The complete corrosion of consumer confidence is making buyers cynical with each passing day. Can we blame them? Wal-Mart didn’t exactly handle the PR nightmare in China when one of its security guards killed a [...]
Consumer Rights… A fresh approach!
It has been a long time since I have contributed an article here, but actually i have been busy with my vacations in England. For a few years this has been my second home. I have escaped here every summer to unwind and enjoy the weather and this year was no exception. The quality of [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
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