Tag: copy

Plagiarism? IoBM vs. CLIU

Plagiarism? IoBM vs. CLIU

| October 22, 2011 | 8 Comments

This is the vision statement of IoBM, a business school regarded by many (including myself) to be the 2nd best in Karachi. Now read this mission statement of Charles Linz International College. The matter was brought to my attention my a Pakistani student studying abroad, and has since been heavily discussed on Facebook and LinkedIn. [...]

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Pepsi Sensory – Ad (2010) – [Video]

Pepsi Sensory – Ad (2010) – [Video]

| February 18, 2010 | 0 Comments

February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns. The new logo change is finally introduced in Pakistan and it is yet to be [...]

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Dairy Milk TV Ad (2009)

Dairy Milk TV Ad (2009)

| December 15, 2009 | 3 Comments

I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]

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