Tag: creative
Safeguard – Protection Against Total 10
Safeguard protecting you against 10 germs to save you from catching diseases. I wonder why they keep showing doctor’s to build on their credibility. Every year it is a new and improved formula. The Commander Safeguard was a hit and I guess they should have carried that forward. I’ve noticed P&G tries to play [...]
When Meerkats and Coins are More Creative Than Pakistan
The ability to transcend traditional ideas, to be original, progressive, and imaginative that’s what it means to be creative and advertising companies and are just oozing with creative ideas ready to be turned into campaigns. Or so you would think?
Client Servicing or Client Services?
Many people from the agency side when they start off their career, they start off as a client service executive. What are the roles and responsibilities of a client executive in your opinion? Is it just to follow and satisfy the client needs or is it to guide them when they talk about break bumpers, [...]
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL. TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Launch: PakMediaBlog.Net
Welcome to the PakMediaBlog. This is a launch post and this will explain you about what PakMediaBlog is all about. As we all know that when it comes to accessing information about Pakistan on the internet we have very limited options and resources. Keeping this situation in mind, PakMediaBlog has been launched in order to [...]
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