Tag: creativity
When Meerkats and Coins are More Creative Than Pakistan
The ability to transcend traditional ideas, to be original, progressive, and imaginative that’s what it means to be creative and advertising companies and are just oozing with creative ideas ready to be turned into campaigns. Or so you would think?
The Dirty War of Advertising!
This was a guest post written by Beenish Qureshi, who is a Visiting Faculty at Iqra University & Principal Strategist at Reverb 27. Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Djuice – It’s Fun To Be Lame?
“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]
The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]
Lack of Creativity: Pakistani Advertising
The consumers of today are hit by thousands of advertising and communication messages every day, and even though we know that it is a point of saturation in terms of amount of advertisement flowing in through multiple communication channels, we continue to do the same things every day. Even as marketers, in majority of the [...]
Can We Nurture Creativity?
Most of us have gone through those dull marketing classes that we have been taking in order to complete our degrees. Even though when we accept the fact that marketing is the only creative element that helps in establishing a company’s image we hardly see examples of creativity actually being implemented somehow in the marketing [...]
Recent Commentors