Tag: CSR
Corporate Social Responsibility…Why the Cynicism?
Corporate Social Responsibility (CSR) has been the most fashionable term in Marketing for a few years. Everyone’s in on it, from company’s helping to enrich the lives of the less fortunate to the firms who are going green by switching to energy saving bulbs. Is it because these businesses feel that they have something to [...]
Marketing Trend: Evangelism Marketing
People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]
Telenor CSR Initiative – Khuddar Pakistan
We have been talking a lot about CSR recently, and the topic that I am writing about today is no different. We have seen a lot of companies moving towards CSR in the last few months, but the initiative that Telenor has taken recently is a great one in my opinion. With Khuddar Pakistan, Telenor [...]
Mobilink helps IDP’s
Charity starts at home, and people in Karachi are quite generous when it comes to giving support for earthquake victims or the IDP’s from the north. When the northern areas were hit by an earthquake, the contributions from the city of Karachi matched that of the government and that is a big deal. But it’s [...]
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