Tag: customer
How to reject customers
Noble professions come in many formations, one of which does not bring much money is being a taxi driver but with higher than usual fuel costs, everyone is opting for some public transport. Maybe as a taxi driver you have no time for extra customers on the road and taking on more than one customer [...]
Marketing Can Change Politics and the Country
Better political marketing will lead to better educated voter, increase the chance of re-election and encourage the Government to perform for the people and country. Or is this idea just too simplistic?
Brand Strategy: Books & Tweets!
Stop asking yourself whether “To Tweet or Book?” “Ask how both can be used as a part of an overall branding strategy in the appropriate way” – Cristiana Costa, Retail Digital Marketing Manager at Royal Bank of Scotland Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What [...]
Customer Conversation: Business Intelligence by 2015
“By 2015 we can expect it to be commonplace in most companies, that customer conversation is the largest chunk of business intelligence” – Niclas Hermansso, Digital Marketing Strategist at Volvo Trucks The day draws nearer when unparalleled understanding of the consumer will be in the hands of most companies – those that adapt to the [...]
Customer Conversation: Progressive Discovery
“Companies need to start viewing Digital media as an alarm system. They can save a great deal of money spent on research & save their reputations by considering early warnings” – Faiz Kazi, Marketing Executive at Play TV As mentioned at the end of “Customer Conversation: Opportunities & Threats”, an upside needs to be highlighted [...]
Customer Conversation: Opportunities & Threats
The consumer’s interactions with sales & marketing are expected to resemble one-on one attention models even more, while most adaptive companies are seeking models that address the individual consumers need without a one-to-few workforce. What this means is, creating products and service’s that are flexible and configurable while at the same time, give analysts the [...]
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping experience [...]
Coke Happiness – Viral Video
I’ve heard marketers talking about finding ideas for viral marketing, but its not always so easy to come up with that killer idea. I was browsing through Youtube a couple of days back when the following Coke video caught my attention. Coke talks about spreading happiness in their communication and thats what they are trying [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
Tracker Direct Insurance (TDI) Best Customer Satisfaction! Are you sure?
This post is written by Arsalan Za, who is the Marketing Manager at SZABIST, Karachi. Ever since tracker direct insurance came to into existence it has been regarded as one of the best insurance companies, being the pioneers for offering C-Track along with insurance it has caught the eye of many consumers. It’s comparatively costly then [...]
Brand Loyalty in Pakistan?
Is there a company that provides such an exceptional product or service that you never go bargain hunting & proclaim brand loyalty across social networks? Are you loyalty to the same brands as you were a decade ago? My guess is, no. My time at Mission Centenarian has taught me that it’s better to sell [...]
Worldcall – A User’s Worst Nightmare
As most of you who may have used any Worldcall service might already know, their service is absolutely pathetic. Why it is so bad is not really a mystery. The service quality since WC’s inception has been going downhill and it took a more than a few disgruntled customers to actually make them work towards [...]
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