Tag: day

Modern Day Marketing Communication Forum – Karachi

Modern Day Marketing Communication Forum – Karachi

| February 16, 2010 | 4 Comments

Marketers, We are pleased to inform you that we are arranging forums of top marketers of Pakistan with an intention of a structured healthy discussion/debate on “modern day marketing communication” – we would be trying to judge the space that digital media has created for itself within the mix. An event where the TOP marketers [...]

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Happy ‘Not So’ Valentine’s Day

Happy ‘Not So’ Valentine’s Day

| February 13, 2010 | 3 Comments

Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are. Culture serves as a best reflection to a nation [...]

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Karachi Fashion Week – 2010

Karachi Fashion Week – 2010

| February 1, 2010 | 1 Comment

I visited the 2nd day of Karachi Fashion Week 2010 yesterday at the Pearl Continental Hotel. The event was hyped up with glamour as expected with noticeable media personalities and models roaming around in the lounge area before the show. The part that killed my excitement level was the LONG waiting time, as being a [...]

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Brand Façade (Yes! We can’t)

Brand Façade (Yes! We can’t)

| December 22, 2009 | 5 Comments

Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]

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