Tag: electricity
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
Pepco : Craft or Crash?
I am pretty sure you all must have heard the oft-repeated cliché “PRACTICE WHAT YOU PREACH” but it didn’t seize to amaze me how Pakistan Electric Power Company (Private) Limited (PEPCO) can miss out on such a small thing in their latest ad which is being aired on all the leading television channels. For those [...]
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