Tag: engro foods

OWSUM’s Awesome Advertisement and Other Stories . . .

OWSUM’s Awesome Advertisement and Other Stories . . .

| March 29, 2010 | 4 Comments

Should Owsum be with an ‘O’ or with an ‘A’? This is a debatable topic discussed in the last episode, well . . . the last post. In my recent advertising class we were to bring in print advertisements and analyze them, however, a girl in my class had forgotten to bring one so I [...]

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Olper’s TV Ad 2010 – Thematic [Video]

Olper’s TV Ad 2010 – Thematic [Video]

| February 10, 2010 | 6 Comments

Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc. What do you think about this new campaign? Is it an attempt the keep Nestle distant from the [...]

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Marketing Trend: Evangelism Marketing

Marketing Trend: Evangelism Marketing

| September 21, 2009 | 4 Comments

People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]

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Omore’ Files

Omore’ Files

| May 27, 2009 | 12 Comments

Everybody has already talked about it. But as the wise men once taught us that everything should be in writing so just for the record would write some stuff and save it on this media blog. Engro Foods has been known for its advertising ever since it launched Olper’s. Followed by Tarang and Olwell. All three [...]

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… and then there was Olpers!

… and then there was Olpers!

| May 25, 2009 | 17 Comments

The milk sector in Pakistan is Huge and that is putting it lightly. According to SMEDA we produce about 28 billion liters a year and Packaged Milk is just a dent on this number. 92% to 93% of milk is open milk. Because of various socio economic factors Packaged Milk is still not that popular [...]

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