Tag: Engro
SZABIST Team TVC for Omore
Three undergraduate students of a local business school created this TV Spot as part of an inter-university contest revolving on Engro Foods’ delicious ice cream brand OMORE The student competition held by the IBA Marketing Club (IMC) is titled ‘Omore Ad War 2011′ and students from various colleges and universities are invited to participate and [...]
McDonald’s Icy Stunts, Worth Every Dollar
To propel interest in its ‘Dollar Drinks Campaign’ towards Canadian audiences, McDonald’s and ad agency Cossette teamed up for an activation designed to visually convey the offering benefits and grant the target group the means to test it. An ice sculpture, filled with Canadian dollar coins in the shape of McD’s signature ‘M’ or Golden [...]
Tesco’s Strategy to Becoming #1 in South Korea
In order to become the number one grocery store in South Korea, Tesco could have either opened more outlets to reach a larger audience or use new media. Like many progressive companies, it took the latter (unconventional) approach. Pro’s: Commuters of the worlds second hardest workers can productively use their train waiting down time to [...]
OlFrute – Going Round the Roundabout!
Olfrute, the new fruit brand launched by Engro, has recently decorated the entire roundabout near their office with fruit shaped standees dug in the garden. Taking a right from Mc Donalds (Sea View), you will first come across the roundabout which once had 2 white horses strategically positioned there but now one horse has been [...]
OWSUM’s Awesome Advertisement and Other Stories . . .
Should Owsum be with an ‘O’ or with an ‘A’? This is a debatable topic discussed in the last episode, well . . . the last post. In my recent advertising class we were to bring in print advertisements and analyze them, however, a girl in my class had forgotten to bring one so I [...]
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
![Olper’s TV Ad 2010 – Thematic [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/02/olpers.jpg&w=150&h=150&zc=1 "Olper’s TV Ad 2010 – Thematic [Video]")
Olper’s TV Ad 2010 – Thematic [Video]
Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc. What do you think about this new campaign? Is it an attempt the keep Nestle distant from the [...]
Marketing Trend: Evangelism Marketing
People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
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