Tag: Entertainment
Online Advertising and Marketers in Pakistan
Advent of internet has introduced a new touch point for Marketers and an unprecedented opportunity to interact with the consumers online, where they plan, live and share their lives. This opportunity has been bolted the Pakistani Market as well with a sufficient amount of users activating their participation, on the world wide web. I will [...]
Coke Studio Returns (Season 2)
Music & Entertainment is a major and perhaps the most popular source, Pakistan has, to connect itself with the outside world. Major T.V. shows, Designers, Drama Serials, Music Celebs etc. have made their way through the roads of success in the past few years. Thus, exploring and making places in hearts, round the globe. One [...]
Dearth of Celebrities in Pakistan
Entertainment is what the majority seeks. And advertising in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric. But one must not forget that the [...]
The advent of Peoples Meter in Pakistan
After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]
ZIP & ZAP: Channel Switching in Today’s Era
Variety is the spice of life…I have heard this one a zillion times. Not many years ago there was hardly any variety and viewers had no choice but to watch one channel, which was PTV. There was nothing else to do but to watch the programs on it and then watch the 9 pm khabarnama. [...]
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