Tag: feedback
Dunkin Does Care
In response to our previous post, Ayaz Abdullah (Country Head for International Franchises Pvt Ltd) got in touch with PakMediaBlog to clarify some of the points made. After going through the critique from PakMediaBlog, PMB fans and DD fans who have encountered similar issues with the Schon Circle branch, the following has been brought to [...]
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]
The Best Policy
Brands are built the old-fashioned way; that is by consistently delivering & executing the promises. Student Biryani didn’t become a symbol of authentic, desi fast food overnight. It took years and thousands of identical platters & stuffed bellies to build that reputation. Likewise, initially troubled TCS made its mark one successful shipment at a time. [...]
Career Trends: Short CMO Tenure
For some reason, getting to the top C-level job of Chief Marketing Officer comes with a bitter price that few accept and many disdain; Low job security. The reason can be attributed to what is called the “Marketer’s Dilemma”, which is something I faced in my short stint as CMO of Élan Guides – I [...]
The Editorial Team
Hello Everyone, We’re kickstarting our “Letters to the Editors” section today and we welcome all of you to write to us through the Contact Us page on the top. After getting to interact with our audience, we found a need for this section and we really thought we should have a place that can help [...]
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