Tag: food
Campaign Watch: Pepsi Max – “Worlds Best Mate”
Check out Pepsi’s new ‘Worlds Best Mate’ competition on Facebook, Youtube, Twitter or the dedicated webpage for details. Promo TV Spot with Rosie Jones: Weigh in on the campaign below
Dine at Hardees, Talk Bologna
The latest ad campaign from Hardees wants diners to live the phrase, “You are what you eat”, and after consuming a Fried Bologna Biscuit, one begins to verbally spew Bologna (pronounced Ba-low-knee). The other more popular use of the term is point out nonsense i.e. “he/she is talking bologna”. Brilliantly executed in these four new [...]
Domino’s Pizza Raising The Bar
To promote humanization with the brand and accountability from within, Domino’s Pizza unveiled a nifty tool called the Pizza Tracker in early 2008. Customers ordering take-out can follow the journey of their pie from outlet to their house. Each order has a pizza makers name associated with it, and posting online reviews lets the order [...]
Where Are You From?
Where are you from? It’s a question we all ask when we meet someone new. Increasingly consumers are asking this question of brands and products too.
Deceptive Advertising
Deceptive advertising is a norm in places that have no consumer rights practiced or exist just for the sake of existing on paper. It involves persuading people into purchase decisions they would not normally make since the product would fail to satisfy their needs. However, it is surprising why some renowned fast food chains would [...]
“Ramzan and Below the Line Activities… Buy Big and Still Act Low”
With Ramzan we witness a number of blessings, some are genuine while some are forced such as the case with goodwill paid under the table to police men, in simple words, bribe. However, it’s visible nature makes the premium quality of bribe quite obvious which further gets classified into various subtypes. These people simply get to [...]
Consumer Rights… A fresh approach!
It has been a long time since I have contributed an article here, but actually i have been busy with my vacations in England. For a few years this has been my second home. I have escaped here every summer to unwind and enjoy the weather and this year was no exception. The quality of [...]
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