Tag: hbl
HBL – Tapping Into The Neglected SME Segment
In HBL’s latest “Business Value Account” advertising campaign, a farmer is featured as one of several small business owners whose anecdote is supposed to inspire potential customers to use HBL. TV, Print and Web ads prominently display the man and other entrepreneurs with the heading “Grow your business” & the tagline “Jahan Khwab, Wahan HBL”. [...]
A Step Closer To HellFire!
It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]
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