Tag: idea

Mobilink – Jazz Non-Stop Call Masti – Featuring Ali Zafar & Meesha Shafi

Mobilink – Jazz Non-Stop Call Masti – Featuring Ali Zafar & Meesha Shafi

| September 25, 2010 | 8 Comments

The last Jazz commercial featuring Ali Zafar and Meesha Shafi by the telecom giant Mobilink, was just a waste of production costs and artists in my opinion, as I don’t think it came out as it the brand team might have expected. Firstly the concept of the ad is just basic, although it does highlight [...]

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Coke Happiness – Viral Video

Coke Happiness – Viral Video

| January 31, 2010 | 0 Comments

I’ve heard marketers talking about finding ideas for viral marketing, but its not always so easy to come up with that killer idea. I was browsing through Youtube a couple of days back when the following Coke video caught my attention. Coke talks about spreading happiness in their communication and thats what they are trying [...]

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Can We Nurture Creativity?

Can We Nurture Creativity?

| May 26, 2009 | 6 Comments

Most of us have gone through those dull marketing classes that we have been taking in order to complete our degrees. Even though when we accept the fact that marketing is the only creative element that helps in establishing a company’s image we hardly see examples of creativity actually being implemented somehow in the marketing [...]

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