Tag: India
History of Advertising
Advertising dates back to ancient Egyptian and Greek times in 3000 B.C when, most argue that literacy was not common, however, some say that cave drawings still found today were one of the forms of advertising as images and symbols helped get the message across. This is what you would find in books which convince [...]
Customer Conversation: Opportunities & Threats
The consumer’s interactions with sales & marketing are expected to resemble one-on one attention models even more, while most adaptive companies are seeking models that address the individual consumers need without a one-to-few workforce. What this means is, creating products and service’s that are flexible and configurable while at the same time, give analysts the [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Nazar Mein Rehtey Ho Jab Tum Nazar Nahin Aatey… The Grand Aman Project
Recently after flicking channels about, which I normally do when I don’t have anything to do, I came across this amazing video which had a great song and mind you, two of my favourite singers (Shanker Mahadevan and Rahet Fateh Ali) singing. At first I thought that it is some kind of movie trailer going [...]
IPL (Indian Prejudice League)
Yet again all my hue and cry has fallen on deaf ears has failed to wake up the authors who think they’re some kind of revolutionists. We are too busy monitoring marketing and advertising campaigns and miss out on the big ASS events. Recently the Indo Pak peace process (I seriously doubt a thing like [...]
Jingle Based Advertising! Does It Work?
As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]
Inspiration… or Plagiarism??
We live in a world of laws, boundaries and moral values and our hand is guided by them our actions dictated by them but what happens when something falls into the cracks where this system we have built around us fails. I am of course talking about Inspiration how do we define it and what [...]
Dearth of Celebrities in Pakistan
Entertainment is what the majority seeks. And advertising in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric. But one must not forget that the [...]
Strategy: DLF IPL vs. RBS Twenty 20 Cup
24th May saw the end of the DLF IPL Season Two. Deccan Chargers and Royal Challengers Bangalore – the two bottom placed teams from Season 1 of the IPL – were going head to head in the final. A remarkable turnaround for both teams. And what a spectacle they put up, with the match being [...]
Lack of Creativity: Pakistani Advertising
The consumers of today are hit by thousands of advertising and communication messages every day, and even though we know that it is a point of saturation in terms of amount of advertisement flowing in through multiple communication channels, we continue to do the same things every day. Even as marketers, in majority of the [...]
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