Tag: industry
Copyright Infringement of Software
The following article has already been published in Aurora, which is a leading advertising magazine in Pakistan, and it is being re-published here with the consent of the author. Copyright infringement of software (also called software piracy, although real piracy still exists) refers to the illegal copying of software, music or films or the spread [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Antagonism At Its Best – The Cell Phone Brands
When it comes to choosing a cell phone, what are the major factors that we look upon while selecting one? Is it the breath taking look or the mind blowing features? Is it the brand reliability or the pocket emptying price? If you ask my opinion, a real cell phone freak (and possibly a squanderer) [...]
Ufone Spampaign: Spamming The Pakistani Blogosphere!
I don’t know what is wrong with the Telecom Sector in Pakistan? In order to try and get hold of social media, they have been trying everything possible left, right and centre! Although, some of them have been trying their best to understand the mechanics of social media, the rest continue to be shameless to [...]
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