Tag: influencers

Understanding the New Influencers

Understanding the New Influencers

| September 22, 2009 | 6 Comments

Not long ago, you could count on your fingers and toes the number of people who shaped public opinion about your company. No more. Today, a new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. Bloggers, podcasters and micro-site publishers present both an opportunity and a problem for marketers. These [...]

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