Tag: Internet
How 2012 Banking Can Improve – Channel Management
The link between a client and the banks products or services is closed tighter by smart channel management, which represents the key towards bringing the major elements of a bank together. With little to no changes expected in client usage and an across the board trend of below average client satisfaction, a challenge for most [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Attended The HP Mini Bloggers Meet
I just came back from the HP Bloggers Meet up for the launch of HP Mini. Although I have got invitations to attend several bloggers meeting events previously, but to be honest, this was the first one that I attended. It was a decent gathering, with quite a few bloggers from various fields who showed [...]
The Next Big Thing- Online
Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a [...]
The Day When Maxcom Went Against Books… Attention Maxcom Users!
It started as a happy Saturday. . . the day with no classes to attend this semester for the first time in Szabist. I started of with an assignment that needed nine references which means nine books and yes Google happens to be the best friend when it comes to skimming through relevant books or [...]
Sunsilk – Can You Dare To Wear Your Hair?
Have you ever done something daring? Something that lets you stand out and be known for who you are? Well … if you haven’t as yet, now is the time to give yourself a different outlook. Hair represents you, and how you carry your hair tells a lot about you and your overall personality; and Sunsilk’s [...]
Sunsilk – Talk About Interactivity!
I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going [...]
Worldcall – A User’s Worst Nightmare
As most of you who may have used any Worldcall service might already know, their service is absolutely pathetic. Why it is so bad is not really a mystery. The service quality since WC’s inception has been going downhill and it took a more than a few disgruntled customers to actually make them work towards [...]
Online Marketing Fueled by Octave Interactive in Pakistan
As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]
The Mobile Marketing Phenomenon: Towards Personalisation
Human beings as a species have an insatiable thirst for more that, it seems, cannot be quenched. Over the last few decades we have come up with some amazing things and what the human mind can come up with still does not seize to amaze. First came the Internet, a few years later [...]
Online Advertising and Marketers in Pakistan
Advent of internet has introduced a new touch point for Marketers and an unprecedented opportunity to interact with the consumers online, where they plan, live and share their lives. This opportunity has been bolted the Pakistani Market as well with a sufficient amount of users activating their participation, on the world wide web. I will [...]
Online Marketing is Sexy
We live in the information age where the byte and the click rule our lives. With technology advancing every day, new mediums are opening up for people to do whatever they want to do. Ever since the advent of the Internet, it has been evolving into something bigger and better, and it is now at [...]
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