Tag: karachi
Selfless Superhero Sacrifices Himself for Innocents
On early Thursday morning, a senior official of the DHA Vigilance force lost his life protecting a family from would-be robbers. The full story can be read here on Express Tribune. We are currently trying to get in touch with ET sub-editors and the writer for this story Mr. Mirza in order to contact the [...]
Top 5 Reasons Karachi Must Freeze in 2012
The cold comes and goes, but we all really want it to stay, for more reasons than one. Here are the top 5: 1. Conservatism – people (females mostly) will cover themselves fully and not walk around like they aspire to have creeps gawk at them. Besides, people look way more cultured and decent in [...]
Dunkin Does Care
In response to our previous post, Ayaz Abdullah (Country Head for International Franchises Pvt Ltd) got in touch with PakMediaBlog to clarify some of the points made. After going through the critique from PakMediaBlog, PMB fans and DD fans who have encountered similar issues with the Schon Circle branch, the following has been brought to [...]
How To Be A Driver in Karachi
So after weeks of waiting, nail biting and displacing your frustration on your parents, the ISI representative calls to congratulate you on clearing their background, psychological and fitness tests. You’re all ready to serve your country, like bitchin James Bond without the haircut. Just one teensy snag though. For your 1st assignment, they want you [...]
Hands of Hope- Cause Marketing to Stop Child Beggary!
Amidst a lot of marketing topics that have been touched upon, a topic that seems to always be overshadowed is cause marketing. What is precisely the purpose of cause marketing? To market or promote a cause? That is what a layman would rightly assume. But in order to simply clear my mind of any misconceptions [...]
Coca Cola Initiates the First Ever Live Billboard in Pakistan
And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]
History of Advertising
Advertising dates back to ancient Egyptian and Greek times in 3000 B.C when, most argue that literacy was not common, however, some say that cave drawings still found today were one of the forms of advertising as images and symbols helped get the message across. This is what you would find in books which convince [...]
Youth Seen Picking Garbage at Boat Basin! Wow!
I happened to stop at Boat Basin today evening for about 10 mins as my driver needed to collect mom’s dresses from the dry cleaner. While I sat in the car waiting for the driver to collect the clothes, I noticed a group of youngsters, aged between 17 to 20, collecting garbage from outside the [...]
Cyclone Phet and Sea View… A Great Combo!!
I walked out of the office door with good luck and stay safe wishes from my colleagues due to Cyclone Phet which is expected to hit Sindh and Balochistan on the weekend. There have been talks going on about the intensity and the distance it has reached and not surprisingly, there have been frequent changes [...]
PakMediaBlog Turns One and Wins Its First Blog Award Title
We are extremely excited to inform all of our beloved readers and contributors that PakMediaBlog turned one last week (20th May 2010) and got an award in the ‘Best Ezine’ category in Pakistan’s first ever Blog Awards held at the Regent Plaza in Karachi on 28th May 2010. How’s that as a perfect birthday gift? [...]
Customer Conversation: Business Intelligence by 2015
“By 2015 we can expect it to be commonplace in most companies, that customer conversation is the largest chunk of business intelligence” – Niclas Hermansso, Digital Marketing Strategist at Volvo Trucks The day draws nearer when unparalleled understanding of the consumer will be in the hands of most companies – those that adapt to the [...]
Customer Conversation: Progressive Discovery
“Companies need to start viewing Digital media as an alarm system. They can save a great deal of money spent on research & save their reputations by considering early warnings” – Faiz Kazi, Marketing Executive at Play TV As mentioned at the end of “Customer Conversation: Opportunities & Threats”, an upside needs to be highlighted [...]
Customer Conversation: Opportunities & Threats
The consumer’s interactions with sales & marketing are expected to resemble one-on one attention models even more, while most adaptive companies are seeking models that address the individual consumers need without a one-to-few workforce. What this means is, creating products and service’s that are flexible and configurable while at the same time, give analysts the [...]
China Mobile to Invest USD 300 Mn in Pakistan’s Telecom Industry
PRESS RELEASE sent to PakMediaBlog by ASIATIC PUBLIC RELATIONS (APR) Karachi (PR) China Mobile Communications Corporation (CMCC), the world’s largest mobile telephony operator and the parent company of ZONG will invest US $300 million in Pakistan in 2010 which is the largest investment by any telecom operator in the current year. This was revealed by [...]
Zong Rewards Subscribers with Bara Recharge
PRESS RELEASE sent to PakMediaBlog by ASIATIC PUBLIC RELATIONS (APR) Karachi, March 31, 2010: ZONG has launched Bara Recharge – a special campaign to reward subscribers each time they recharge their balance. ZONG is keen to provide subscribers with dynamic and cost effective benefits for their loyalty to ZONG. ZONG’s Bara Recharge is the perfect [...]
Coca-Cola Re-Affirms Its Commitment on Water Conservation in Pakistan on World Water Day
PRESS RELEASE sent to PakMediaBlog by ASIATIC PUBLIC RELATIONS (APR) Karachi, March 30, 2010: Coca-Cola has re-affirmed its commitment to water conservation in Pakistan on the World Water Day that is being celebrated around the world on March 22. The company has initiated several project and joined hands with world-renowned organizations in Pakistan to help [...]
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping experience [...]
Lessons in Financial Health
The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it. Now more than ever; managers, investors and stakeholders need to start understanding [...]
![Vintage Car Show [Pictures] – 2010 at The Forum – Karachi](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/02/14022010001-150x150.jpg&w=150&h=150&zc=1 "Vintage Car Show [Pictures] – 2010 at The Forum – Karachi")
Vintage Car Show [Pictures] – 2010 at The Forum – Karachi
Visited the Vintage Car Show at The Forum Karachi on the 14th of February 2010. Since I have some interest in vintage cars, it was an attractive event for me and I was looking forward to it since the last couple of months. A lot of car owners came in, to exhibit and display their [...]
Karachi Fashion Week – 2010
I visited the 2nd day of Karachi Fashion Week 2010 yesterday at the Pearl Continental Hotel. The event was hyped up with glamour as expected with noticeable media personalities and models roaming around in the lounge area before the show. The part that killed my excitement level was the LONG waiting time, as being a [...]
Djuice & Redbull Street Style Football – Karachi
Djuice & Redbull Street Style Football tournament kicked off in Karachi last night. The event looked promising, and its about time that such brands are taking initiatives and bringing an urban sports culture in Pakistan. It is a World Wide football tournament and 16 best football freestylers from Karachi, Lahore and Islamabad had to compete [...]
Event Coverage: SSC Constitution Debate
“Red, White or Blue, we are for SZABIST, through and through” – Wardah Farooq (BBA 7B, Team Visionaries). On the 13th December 2009, the SZABIST Auditorium hosted the “SSC Constitution Debate”. With a judges panel of celebrated intellects and a sharp moderator, it was attended by nearly 300 students (with voting cards) supporting the 3 [...]
HP Bloggers’ Meet UP!
Greetings Everyone! Once again I hop in after taking a long break from writing. Well this is going to be a short post as I just wanted to inform all of you that HP is calling all bloggers for a meet up. The occasion is the launch of HP Mini and the event will take place in [...]
Rebuilding Trust?
Recent events have heightened the consumers need to control every little aspect of his life. Add in the lovely mix of social media tools and now he had the power to vent with millions around the globe. It gives them empowerment and best, instant voice. Consumer voice has significantly transformed along with any loyalty & [...]
Strong Brand Reputation = Communication + Marketing
DISCLAIMER: This piece is actually based on a conversation between a client (who serves as the Chief Communication Officer at a pharmaceutical in Karachi) & myself. Half the content credit goes to him. His identity is withheld on request & the quote below is from him. ——————————————————————————————————– I think its time to tear down the [...]
“Ramzan and Below the Line Activities… Buy Big and Still Act Low”
With Ramzan we witness a number of blessings, some are genuine while some are forced such as the case with goodwill paid under the table to police men, in simple words, bribe. However, it’s visible nature makes the premium quality of bribe quite obvious which further gets classified into various subtypes. These people simply get to [...]
Aftar/Dinner by Weblounge – Telenor Connecting With Its Customers
As always, Telenor has taken another great step towards building up its strong relationship with its customers. In the holy month of Ramadan it was Telenor, which invited its Web-Lounge customers to an Aftar-Dinner in Pearl Continental Karachi on Monday the 14th of September 2009. Telenor has always been one of the innovative companies, and [...]
The Day When Maxcom Went Against Books… Attention Maxcom Users!
It started as a happy Saturday. . . the day with no classes to attend this semester for the first time in Szabist. I started of with an assignment that needed nine references which means nine books and yes Google happens to be the best friend when it comes to skimming through relevant books or [...]
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