Tag: Lahore
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
Djuice & Redbull Street Style Football – Karachi
Djuice & Redbull Street Style Football tournament kicked off in Karachi last night. The event looked promising, and its about time that such brands are taking initiatives and bringing an urban sports culture in Pakistan. It is a World Wide football tournament and 16 best football freestylers from Karachi, Lahore and Islamabad had to compete [...]
HP Bloggers’ Meet UP!
Greetings Everyone! Once again I hop in after taking a long break from writing. Well this is going to be a short post as I just wanted to inform all of you that HP is calling all bloggers for a meet up. The occasion is the launch of HP Mini and the event will take place in [...]
Brand Ambassadors – Loyalties Down the Drains
There is no denial that clever selection of brand ambassadors can really do wonders for some brands. For instance many people recall Abhishek Bachchan for Motorola and IDEA campaigns; Aamir Khan for Samsung and Coca Cola. Just like once upon a time, we associated Imran Khan with the classic Pepsi commercial. We keep [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
The Real Gene behind College Jeans
I remember watching 50:50 and I also remember that I used to laugh like anything for their amazing content of humor…a show of its own kind, or should I say, one of a kind. But then again, for a decade I was unable to find a slightly familiar type of television drama or sitcom that [...]
The advent of Peoples Meter in Pakistan
After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]
Omore’ Files
Everybody has already talked about it. But as the wise men once taught us that everything should be in writing so just for the record would write some stuff and save it on this media blog. Engro Foods has been known for its advertising ever since it launched Olper’s. Followed by Tarang and Olwell. All three [...]
Strategy: DLF IPL vs. RBS Twenty 20 Cup
24th May saw the end of the DLF IPL Season Two. Deccan Chargers and Royal Challengers Bangalore – the two bottom placed teams from Season 1 of the IPL – were going head to head in the final. A remarkable turnaround for both teams. And what a spectacle they put up, with the match being [...]
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