Tag: lot

PakMediaBlog Turns One and Wins Its First Blog Award Title

Sarosh Waiz | May 29, 2010 | 18 Comments

We are extremely excited to inform all of our beloved readers and contributors that PakMediaBlog turned one last week (20th May 2010) and got an award in the ‘Best Ezine’ category in Pakistan’s first ever Blog Awards held at the Regent Plaza in Karachi on 28th May 2010. How’s that as a perfect birthday gift? [...]

TIGER – Nike’s “Dark Knight”

Jawad Usman | April 12, 2010 | 3 Comments

There will be a lot of people staking their claims about knowing a lot when it comes to brand endorsements. Even though everyone has a right to be a self proclaimed “endorsement guru”, but I personally believe that the whole Tiger Woods episode would have left even the so called marketing “maharishis” baffled and scratching [...]

Vintage Car Show [Pictures] – 2010 at The Forum – Karachi

Sarosh Waiz | February 15, 2010 | 0 Comments

Visited the Vintage Car Show at The Forum Karachi on the 14th of February 2010. Since I have some interest in vintage cars, it was an attractive event for me and I was looking forward to it since the last couple of months. A lot of car owners came in, to exhibit and display their [...]

Cadbury Dairy Milk – Animation [Video]

Sarosh Waiz | February 9, 2010 | 4 Comments

Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]

Pagal Khane Ka Doctor [Video]

Sarosh Waiz | February 2, 2010 | 0 Comments

I have not really known much about Zia Mohiyuddin, but his old audio and video clips have recently been shared a lot on social networks like Facebook. Check out the following video, which is actually an audio excerpt from one of his shows. It was hilarious and I couldn’t resist sharing it.

Jingle Based Advertising! Does It Work?

Sarosh Waiz | December 15, 2009 | 1 Comment

As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]

The Next Big Thing- Online

Faisal Kahn | October 30, 2009 | 1 Comment

Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a [...]

Ufone: A Satanic Organization – 666!

Sarosh Waiz | September 24, 2009 | 25 Comments

Yes I knew I’d intrigue you with the title of this post. In fact I actually wanted to do that because one thing caught my attention this very morning when one of my cousins jokingly said that Ufone is using the code “666″ which is the number of the Satan. And then another person present [...]

Editorial Teams & Authenticity of Publications

Sarosh Waiz | June 9, 2009 | 4 Comments

Since all of us have already been talking about brands and the TV as a medium, I thought of writing something about the print media today. If we talk about the print media in Pakistan at present, there are hundreds of publications that go in to printing. Each publication is well targeted either to the [...]

Wonders of Bad Publicity

Fz | June 3, 2009 | 14 Comments

We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]

The Lakson Group – Short Profile

Sarah Taarik | May 28, 2009 | 6 Comments

One of my pioneer research works in my good old study days was of Lakson Group of Companies. The first time I heard the name “Lakson”, all I could think about was the annoyance of a health hazard cigarette dancing at the very front of my eyes. Obviously back the, all that my tiny winy [...]