Tag: Marketing
Another boring after thought about electric vehicles
So I finally got down to reading an article by Sahlique Sultan titled “Electrifying the Auto Industry” which talks about the auto industry, the surprising claim that EV’s (Electric Vehicles) came before ICE (internal combustion engine) ones and what the auto companies need to do to create a more (lets say) relevant design for the [...]
National Foods – Losing Ground to Sustain Competition Battle
This blog post is written by an Anonymous Writer. Marketers are strange in this country, as they have no thought process behind anything that they do. Like the whole nation itself, everyone is emotionally stupid and are always battling it out for things that don’t matter . So what if the so called marketers have [...]
News Shoes Old Socks!
What can be more frustrating than local marketers claiming that social media is a fad and a big risk? Local marketers treating new media like old media. That’s my rant for today and sadly for quite a while. As a person who is passionate about digital and social and all its potential to democratize Pakistani [...]
![As Seen on TV – Evil Eye Protector [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/10/evileye3-150x150.jpg&w=150&h=150&zc=1 "As Seen on TV – Evil Eye Protector [Video]")
As Seen on TV – Evil Eye Protector [Video]
For all those who have WorldCall connection for their television sets, they have probably come across the advertisement for *Evil Eye Protector* endorsed by ‘As seen on TV’. I don’t normally watch any advert by them coz of the simple reason, their ads are repeated twice and are just too long for me to bear. [...]
![Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/10/iman-ali-150x150.jpg&w=150&h=150&zc=1 "Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]")
Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]
I don’t know if any one of you have seen this new Kashmir Premium Gold’s TVC for 2010. It just started airing on TV in the previous week I guess and the ad literally blew me away! I mean not in a positive sense. It’s pointless and stupid and I am seriously surprised as to [...]
The Telecom Industry – Challenges & Solutions
Overview Over the past decade, the telecom industry has been challenged by rapidly changing consumer demand and new market entrants that innovated to use open platforms to meet these rapidly changing needs. Needless to say, this alone has altered the future and face of communication drastically, away from traditional two way interpersonal conversations. Traditional telecommunication [...]
Marketing Lessons from an Unusual Place
The following post is not an affirmation to a particular brand of Islam nor is it meant as a disparaging comparison but simply a highlighting of marketing practice. The views expressed are my own and not necessarily held by the editors of PakMediaBlog. Picture taken from ilovedawateislami.blogspot.com In my opinion it ranks as Pakistan’s fastest [...]
Scent Marketing II… Lets Pick That Nose People!!
I’m sorry for grossing all of you out but I just couldn’t resist . For all those who didn’t read my last article check it out here!. A little recap on the previous article would be that how ‘scent marketing’ is becoming a key discussion area for marketers across the globe. I mentioned earlier that I [...]
Scent Marketing… I Bet Your Nose Knows
[Image Credits: http://www.design-emotion.com/2006/12/08/scent-branding-using-the-power-of-smell-to-get-consumers-emotional-and-to-buy-your-stuff/] Its been such a long time since I’ve contributed to PakMediaBlog that I forgot my password… and after about a hundred tries I finally remembered and man its good to be back … I love to write and being away from writing was like getting a tattoo removed. Not that I have one [...]
Marketing Can Change Politics and the Country
Better political marketing will lead to better educated voter, increase the chance of re-election and encourage the Government to perform for the people and country. Or is this idea just too simplistic?
Stone Age of Online Marketing
Emergence is being noticed since last 5 years in the online advertising market of Pakistan where Companies are embracing digital media but the question is; why haven’t we noticed something which has overwhelmed us. Confusion in the online industry of the country is widespread and clear principles are neglected.This makes us think how we are [...]
Corporate Social Responsibility…Why the Cynicism?
Corporate Social Responsibility (CSR) has been the most fashionable term in Marketing for a few years. Everyone’s in on it, from company’s helping to enrich the lives of the less fortunate to the firms who are going green by switching to energy saving bulbs. Is it because these businesses feel that they have something to [...]
When Meerkats and Coins are More Creative Than Pakistan
The ability to transcend traditional ideas, to be original, progressive, and imaginative that’s what it means to be creative and advertising companies and are just oozing with creative ideas ready to be turned into campaigns. Or so you would think?
Customer Conversation: Opportunities & Threats
The consumer’s interactions with sales & marketing are expected to resemble one-on one attention models even more, while most adaptive companies are seeking models that address the individual consumers need without a one-to-few workforce. What this means is, creating products and service’s that are flexible and configurable while at the same time, give analysts the [...]
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping experience [...]
The Dirty War of Advertising!
This was a guest post written by Beenish Qureshi, who is a Visiting Faculty at Iqra University & Principal Strategist at Reverb 27. Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering [...]
Modern Day Marketing Communication Forum – Karachi
Marketers, We are pleased to inform you that we are arranging forums of top marketers of Pakistan with an intention of a structured healthy discussion/debate on “modern day marketing communication” – we would be trying to judge the space that digital media has created for itself within the mix. An event where the TOP marketers [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Coke Happiness – Viral Video
I’ve heard marketers talking about finding ideas for viral marketing, but its not always so easy to come up with that killer idea. I was browsing through Youtube a couple of days back when the following Coke video caught my attention. Coke talks about spreading happiness in their communication and thats what they are trying [...]
Sex & Violence! Does It Really Sell?
We live in the 21st century and things are quite different from when our parents were our age. The cultural norms have changed over time to suit the need for change and have moved into a new realm all together. Ask anyone and they`ll tell you that sex and violence sells but does it really? [...]
Banksters! Get Your Dirty Hands Off My Children
One fine morning I had guests over at my place that had children with them. My mom told me to take them children to the lounge so that they could watch some cartoons. As soon as I turned on the TV the cartoon characters were making out like crazy, I was a bit embarrassed the [...]
Wake Up Marketers! Spamming is not Blogging!
So is there really a difference between blogging and spamming? Those of you who are familiar with the ‘internet’ jargons might understand each term separately and might also be able to differ between the two. Yes, I deliberately used the word ‘might’ because a lot of people still can’t figure out if they are really [...]
The Best Policy
Brands are built the old-fashioned way; that is by consistently delivering & executing the promises. Student Biryani didn’t become a symbol of authentic, desi fast food overnight. It took years and thousands of identical platters & stuffed bellies to build that reputation. Likewise, initially troubled TCS made its mark one successful shipment at a time. [...]
“Facebook . . . A New Marketing Tool for Generation Y”
Almost all of us are on facebook now and most of us addicted . . . fortunately or unfortunately. This addiction could have some negative consequences as well, though such chances almost diminish for marketing students who often find it useful for persuasive advertising and creating awareness regarding some new course project. Similarly, with everything [...]
Strong Brand Reputation = Communication + Marketing
DISCLAIMER: This piece is actually based on a conversation between a client (who serves as the Chief Communication Officer at a pharmaceutical in Karachi) & myself. Half the content credit goes to him. His identity is withheld on request & the quote below is from him. ——————————————————————————————————– I think its time to tear down the [...]
Ufone: A Satanic Organization – 666!
Yes I knew I’d intrigue you with the title of this post. In fact I actually wanted to do that because one thing caught my attention this very morning when one of my cousins jokingly said that Ufone is using the code “666″ which is the number of the Satan. And then another person present [...]
Marketing Trend: Evangelism Marketing
People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]
Career Trends: Short CMO Tenure
For some reason, getting to the top C-level job of Chief Marketing Officer comes with a bitter price that few accept and many disdain; Low job security. The reason can be attributed to what is called the “Marketer’s Dilemma”, which is something I faced in my short stint as CMO of Élan Guides – I [...]
Brand Loyalty in Pakistan?
Is there a company that provides such an exceptional product or service that you never go bargain hunting & proclaim brand loyalty across social networks? Are you loyalty to the same brands as you were a decade ago? My guess is, no. My time at Mission Centenarian has taught me that it’s better to sell [...]
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