Tag: Marketing
A Step Closer To HellFire!
It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]
Sunsilk – Can You Dare To Wear Your Hair?
Have you ever done something daring? Something that lets you stand out and be known for who you are? Well … if you haven’t as yet, now is the time to give yourself a different outlook. Hair represents you, and how you carry your hair tells a lot about you and your overall personality; and Sunsilk’s [...]
Dancing Babies – Pampers Pakistan
Its time to wrap up all those nappies and make your baby dance for the Pampers Dancing Baby Contest in Pakistan! Pampers has always been a hit brand that got synonymous with the word “diapers” or “nappies,” just like the brand Jeep that got synonymous with SUVs. One of my friends told me about the [...]
Garnier Officially Steps Into The Pakistani Market
Garnier was created in the year 1904 and is owned by L’Oreal, and since then there is no looking back. This product has been famous for a range of high quality home hair colorants that are easy to use and give good results. We have been accustomed to use Garnier products because we have been [...]
Sunsilk – Talk About Interactivity!
I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Kawasaki Returns
This post is written by Arsalan Za, who is the Marketing Manager at SZABIST, Karachi. We have read a lot about consumer products and communication networks on this blog, but now its time for something different. When I was 13 years old I used to slip out of my house from the backdoor and steal [...]
Djuice – It’s Fun To Be Lame?
“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]
The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]
The Mother of all Advertisements…!
4 to 5 months back I went to “CHATKHARAY” – a chaat house situated in Defence’ infamous Khadda market. Purpose was to have a quick meal and get back to work but I found out something that made me ponder. Before having my meal I went to the Chatkharay restroom to freshen up. To my [...]
Online Marketing Fueled by Octave Interactive in Pakistan
As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]
The Mobile Marketing Phenomenon: Towards Personalisation
Human beings as a species have an insatiable thirst for more that, it seems, cannot be quenched. Over the last few decades we have come up with some amazing things and what the human mind can come up with still does not seize to amaze. First came the Internet, a few years later [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Online Advertising and Marketers in Pakistan
Advent of internet has introduced a new touch point for Marketers and an unprecedented opportunity to interact with the consumers online, where they plan, live and share their lives. This opportunity has been bolted the Pakistani Market as well with a sufficient amount of users activating their participation, on the world wide web. I will [...]
Use of Language in Advertisements
Language is an interesting tool to persuade or to stop others from acting or thinking in a certain way. And when this tool is used by people who are ill equipped, the results can be embarrassing, funny and fascinating. Language is a delicate tool and if one is not a native speaker, and sometimes even [...]
Chai, magar kaunsi? Lipton ya Tapal..?
Drinking tea defines our culture as well as history. Around 95% of the total world’s population is relatively familiar with tea, its strong and sensational aroma and its soothing, yet slightly bitter astringent flavour (taste). After water, tea is the most widely-consumed beverage in the world. In Pakistan, almost every 10th person is a tea [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
Wonders of Bad Publicity
We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]
Online Marketing is Sexy
We live in the information age where the byte and the click rule our lives. With technology advancing every day, new mediums are opening up for people to do whatever they want to do. Ever since the advent of the Internet, it has been evolving into something bigger and better, and it is now at [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
Viral Marketing – ACHOO!!! Excuse Me!
Bless you! Viral marketing simply putting it is word of mouth advertising, because it has the characteristic of spreading like a flu virus. This is why it is called viral marketing. For some reason I felt the need to sneeze in the title of this post, but it in no way reflects my health; well maybe [...]
Gaye Soap – Return of the COW?
It used to play soccer and used to run down the hills of suziland! And it has been extremely famous for shooting CANON BALLS … Yes everyone, I am talking about the one and only “Gaye Chalaye Toap, Yeh Hai Gaye Soap!” The gaye is back in town and it seems to mean business… yet [...]
The Lakson Group – Short Profile
One of my pioneer research works in my good old study days was of Lakson Group of Companies. The first time I heard the name “Lakson”, all I could think about was the annoyance of a health hazard cigarette dancing at the very front of my eyes. Obviously back the, all that my tiny winy [...]
Bugatti Veyron – Its a Brand thing :)
I am in no ways a car nut although I have been known to drool uncontrollably on occasions when I see a Ford Mustang there are a few in Karachi. But this post is dedicated to my current love the Bugatti Veyron. Yes, I’m going to talk about expensive luxury brands today … With a [...]
Strategy: DLF IPL vs. RBS Twenty 20 Cup
24th May saw the end of the DLF IPL Season Two. Deccan Chargers and Royal Challengers Bangalore – the two bottom placed teams from Season 1 of the IPL – were going head to head in the final. A remarkable turnaround for both teams. And what a spectacle they put up, with the match being [...]
Here is your perfect “Chai” – Everyday
For me a perfect cup of tea includes the ideal blend of aromatic tea leaves, a spoonful of sweetness and “something” that heightens the flavor of the tea leaves, making it an absolute yet delightful for you to have. Obviously that “something” is none other than the milk itself, exclusive of which to have a [...]
Lack of Creativity: Pakistani Advertising
The consumers of today are hit by thousands of advertising and communication messages every day, and even though we know that it is a point of saturation in terms of amount of advertisement flowing in through multiple communication channels, we continue to do the same things every day. Even as marketers, in majority of the [...]
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