Tag: media planning
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
The advent of Peoples Meter in Pakistan
After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]
Lays – 100% Halal
As I had been doing the media planning for Pepsi Foods for a couple of years, I remember that just before resigning some negative hype was being created by Royal News against Lays. The channel kept on claiming that Lays is not Halal to grab some attention from all ends, which it did but for [...]
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