Tag: Media
Lazy Pakistani’s to Remember Salman Today, Forget 364 Days
In the interest for internet traffic, ATL media buying and appearing cultured, the supposedly literate members of Pakistan have come together to celebrate the man that was – Salman Taseer – and pose rhetoric questions about his sacrifice only to forget the matter for the next 364 days. The tactic will undoubtedly cause readers and [...]
News Shoes Old Socks!
What can be more frustrating than local marketers claiming that social media is a fad and a big risk? Local marketers treating new media like old media. That’s my rant for today and sadly for quite a while. As a person who is passionate about digital and social and all its potential to democratize Pakistani [...]
Employment Opportunities at Foreign Media Companies
All stated jobs are based outside of Pakistan and have a minimum credential requirement of Bachelors with at least 2 years hands on experience* for each position. The experience is the key point here. Having a master’s degree without the experience does not give candidates an upper hand. Jobs at Press Release Distributors: Marketing Managers [...]
Employment Opportunities at Global Media Companies
All stated jobs are based outside of Pakistan and have a minimum credential requirement of Bachelors with at least 2 years hands on experience* for each position. The experience is the key point here. Having a master’s degree without the experience does not give candidates an upper hand. Multimedia Product Manager and Client Support Specialist [...]
Free Media: Good or Evil?
Media affects our attitudes, behavior and our daily lives in numerous ways. Mass media has the power to alter and change our perception of individuals, society, politics as well as nations. In an era where media freedom is being considered as an essence of democracy and where privatized media is advocating liberalization, many of us fail to understand the negative consequences of media freedom on audience behavior and thought processes.
The Dirty War of Advertising!
This was a guest post written by Beenish Qureshi, who is a Visiting Faculty at Iqra University & Principal Strategist at Reverb 27. Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering [...]
“Ramzan and Below the Line Activities… Buy Big and Still Act Low”
With Ramzan we witness a number of blessings, some are genuine while some are forced such as the case with goodwill paid under the table to police men, in simple words, bribe. However, it’s visible nature makes the premium quality of bribe quite obvious which further gets classified into various subtypes. These people simply get to [...]
A Step Closer To HellFire!
It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]
In The Name Of Hypocrisy
Guess we all are too busy celebrating the victory since nobody has noticed a norm of television broadcasting back in the day but totally ignored by the so-called forward thinkers/visionaries/creatives of today. I remember PTV and NTM transmission used to start with Tilawat-e-Quran (Recitation of the Quran) and end with Shan-e-Nabi Naat (Homage to the [...]
Okay fine! But what about the Children?
“Tsk Tsk Tsk” What has gone wrong with television?? Undoubtedly television is the strongest, most persuasive and appealing form of media here in this country. We as a nation (especially the masses) believe that whatever is being said on the media is a WORD OF GOD which cannot be changed or re-written. Looking at the [...]
The Mother of all Advertisements…!
4 to 5 months back I went to “CHATKHARAY” – a chaat house situated in Defence’ infamous Khadda market. Purpose was to have a quick meal and get back to work but I found out something that made me ponder. Before having my meal I went to the Chatkharay restroom to freshen up. To my [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Online Advertising and Marketers in Pakistan
Advent of internet has introduced a new touch point for Marketers and an unprecedented opportunity to interact with the consumers online, where they plan, live and share their lives. This opportunity has been bolted the Pakistani Market as well with a sufficient amount of users activating their participation, on the world wide web. I will [...]
Lays – 100% Halal
As I had been doing the media planning for Pepsi Foods for a couple of years, I remember that just before resigning some negative hype was being created by Royal News against Lays. The channel kept on claiming that Lays is not Halal to grab some attention from all ends, which it did but for [...]
Launch: PakMediaBlog.Net
Welcome to the PakMediaBlog. This is a launch post and this will explain you about what PakMediaBlog is all about. As we all know that when it comes to accessing information about Pakistan on the internet we have very limited options and resources. Keeping this situation in mind, PakMediaBlog has been launched in order to [...]




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