Tag: MUSLIM

Ramadan Is Olpers Ramadan

Ramadan Is Olpers Ramadan

| August 12, 2010 | 6 Comments

Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]

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Lays – 100% Halal

Lays – 100% Halal

| May 23, 2009 | 16 Comments

As I had been doing the media planning for Pepsi Foods for a couple of years, I remember that just before resigning some negative hype was being created by Royal News against Lays. The channel kept on claiming that Lays is not Halal to grab some attention from all ends, which it did but for [...]

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