Tag: negative hype

Lays – 100% Halal

Lays – 100% Halal

| May 23, 2009 | 16 Comments

As I had been doing the media planning for Pepsi Foods for a couple of years, I remember that just before resigning some negative hype was being created by Royal News against Lays. The channel kept on claiming that Lays is not Halal to grab some attention from all ends, which it did but for [...]

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