Tag: Olpers
Olpers Gets Social With The Next Big Thing
Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]
Olpers Dua Effect
Olper’s FaceBook page gave consumers an opportunity to share their prayers (Duas) this Ramzan that evoked a sense of patriotism and brought Pakistanis together showing us as one nation when we need each other most. It is during this time of hardship that the flood victims need their fellow citizens more than anyone else around [...]
Ramadan Is Olpers Ramadan
Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]
OWSUM’s Awesome Advertisement and Other Stories . . .
Should Owsum be with an ‘O’ or with an ‘A’? This is a debatable topic discussed in the last episode, well . . . the last post. In my recent advertising class we were to bring in print advertisements and analyze them, however, a girl in my class had forgotten to bring one so I [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan. Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Inspiration… or Plagiarism??
We live in a world of laws, boundaries and moral values and our hand is guided by them our actions dictated by them but what happens when something falls into the cracks where this system we have built around us fails. I am of course talking about Inspiration how do we define it and what [...]
Omore’ Files
Everybody has already talked about it. But as the wise men once taught us that everything should be in writing so just for the record would write some stuff and save it on this media blog. Engro Foods has been known for its advertising ever since it launched Olper’s. Followed by Tarang and Olwell. All three [...]
… and then there was Olpers!
The milk sector in Pakistan is Huge and that is putting it lightly. According to SMEDA we produce about 28 billion liters a year and Packaged Milk is just a dent on this number. 92% to 93% of milk is open milk. Because of various socio economic factors Packaged Milk is still not that popular [...]
Recent Commentors