Tag: opinion

Anti-Smoking Campaign [Video]

Sarosh Waiz | February 3, 2010 | 2 Comments

I still can’t understand why people smoke cigarettes. I have never tried one in my life and it never fascinates me. Some people told me that it relieves stress, but even being under tremendous stress I still can’t relate myself grabbing a pack of cigarettes and lighting them up to relieve mental stress. I am [...]

Attended The HP Mini Bloggers Meet

Sarosh Waiz | December 13, 2009 | 2 Comments

I just came back from the HP Bloggers Meet up for the launch of HP Mini. Although I have got invitations to attend several bloggers meeting events previously, but to be honest, this was the first one that I attended. It was a decent gathering, with quite a few bloggers from various fields who showed [...]

Understanding the New Influencers

Faisal Kahn | September 22, 2009 | 6 Comments

Not long ago, you could count on your fingers and toes the number of people who shaped public opinion about your company. No more. Today, a new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. Bloggers, podcasters and micro-site publishers present both an opportunity and a problem for marketers. These [...]

Ufone & Zong Cold War Continues

Zaira Rahman | June 22, 2009 | 8 Comments

So just when we thought Ufone had a brilliant reply to Zong’s network campaign, Zong came up with a response, which too is a viral one. Just saw it on you tube and sharing it with people here. Have a look at it…and let us know what do you think of this? From the [...]

Pepsi Max – Blading Its Way In… But Is It?

Reema Dada | June 9, 2009 | 9 Comments

Pepsi Max was fiiinally launched a while back in Pakistan. I love their recent ads, with the pretty decent dubbing and fun concepts. Overall, they’ve timed the launch pretty well; soft drinks sale bound to go up looking at the current weather/electricity scenario. I’m not much of a Pepsi co. fan, but in comparison to [...]

Wonders of Bad Publicity

Fz | June 3, 2009 | 14 Comments

We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]

Lack of Creativity: Pakistani Advertising

Sarosh Waiz | May 27, 2009 | 9 Comments

The consumers of today are hit by thousands of advertising and communication messages every day, and even though we know that it is a point of saturation in terms of amount of advertisement flowing in through multiple communication channels, we continue to do the same things every day. Even as marketers, in majority of the [...]